Price hits 22-month high after much-delayed announcement as publisher unveils plans for free weekday Daily Mirror e-edition
Shares in Trinity Mirror hit a 22-month high after the publisher of the Daily Mirror revealed its long-awaited tablet strategy.
The publisher unveiled its much-delayed tablet plans for a free Monday to Friday e-edition of the Daily Mirror and Daily Record, in which non UK users will be charged £4.99 for seven-day access.
UK users will be able to access 10 regional e-editions of the Daily Mirror.
Tablet editions will be rolled out in the first six months of next year for the Mirror’s national stablemate the People as well as for key regional titles, including the Liverpool Echo and Manchester Evening News.
Trinity Mirror’s mobile strategy has lagged a number of its rivals with a promise by former chief executive, Sly Bailey, to launch tablet editions by the summer left unfilled as a management upheaval gripped the publisher.
Trinity Mirror’s share price hit 89p, an 8.5% rise on Friday’s close, at lunch time on Monday as investors warmed to news about the digital roll-out.
The share price slipped back a little to 87p, a 6% rise, by 4pm. Trinity Mirror’s share price last hit 89p back in mid-February 2011.
“The e-edition is brimming with the energy and creativity that will extend the reach of our journalism to new and wider audiences,” said Lloyd Embley, editor-in-chief of the Daily Mirror, Sunday Mirror and People.
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