UKTI Partnership with Shanghai Free Trade Zone

UKTI Partnership with Shanghai Free Trade Zone

Agreement to promote UK online exports with China.


The Secretary of State for Business, Innovation and Skills (BIS), Sajid Javid, signed a partnership agreement on behalf of UK Trade and Investment (UKTI) with the Shanghai Cross-Border e-Commerce Public Platform on 23 September 2015.

The signing took place at the first ever China-UK Cross-Border e-commerce Cooperation Roundtable organised by the Bank of China in Shanghai.

Support for UK online retailers

The partnership was organised as part of UKTI’s e-Exporting Programme. The agreement will support UK exporters and help promote their online sales in China by helping them to:

  • find new customers
  • build brand awareness
  • analyse Chinese consumer requirements

Partnership agreement

The Shanghai Cross-border e-commerce Public Platform will work with UKTI to:

  • provide help to UK companies wishing to sign up to e-commerce platforms registered in the Shanghai Free Trade Zone (SFTZ)
  • encourage e-commerce platforms registered in the SFTZ to run a marketing campaign promoting UK brands on their platforms
  • share information to help UK companies understand the opportunities in China and how they can be optimised through e-channels in the SFTZ

UKTI will work to grow the volume of UK online exports to China through theSFTZ e-marketplace by:

  • delivering a programme with UK partners to increase the number of companies seeking to export through global e-marketplaces
  • promoting opportunities for UK companies to grow their business in China through e-marketplaces
  • working with partners and private sector experts to provide peer to peer mentoring for UK companies seeking to export through e-channels
  • delivering a retail and brands campaign across relevant e-commerce platforms in the SFTZ

Shanghai Cross-border e-commerce Public Platform

The Shanghai Cross-border e-commerce Public Platform aims to share information and jointly solve problems such as:

  • counterfeit products
  • complicated customs procedures
  • cross-border foreign exchange settlement
  • exchange and refund

The platform links the regulatory bodies (customs, foreign exchange, inspection and quarantine, and taxation) with sellers, consumers, payment institutions, logistics companies, and a China e-Port Data Centre.

It was built by the Shanghai municipal government.

Further e-commerce agreements in China

The Bank of China will sign a Memorandum of Understanding (MoU) with UKTI in October 2015.

This will be followed by the release of a joint publication on China-UK cross-border e-commerce at a later date. This will lay the basis for extending the Shanghai e-commerce model into other pilot cities in China.

UKTI’s e-Exporting Programme

By joining UKTI’s e-Exporting Programme, UK retailers and brands can reach consumers overseas through e-marketplaces.

Find out more about selling online through UKTI’s e-Exporting Programme.

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