University of Bath Media Buying Tender

University of Bath Media Buying Tender

Requirement for Media buying, media planning and creative services.

United Kingdom-Bath: Advertising and marketing services

2019/S 125-305864

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of Bath
Purchasing Services
Bath
BA2 7AY
United Kingdom
Telephone: +44 1225385634
E-mail: l.kilawee@bath.ac.uk
NUTS code: UKK12
Internet address(es):Main address: http://www.bath.ac.uk
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Advertising-and-marketing-services./TZ7NU28JGH
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Buying, Media Planning and Creative Services

Reference number: UOB/Proc/818

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Media buying, media planning and creative services.

II.1.5)Estimated total value

Value excluding VAT: 300 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
II.2)Description

II.2.1)Title:

Lot 1: Media buying (Digital, Out of Home, Print, etc.)

Lot No: 1

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKK12
Main site or place of performance:

Bath and North East Somerset, North Somerset and South Gloucestershire.

II.2.4)Description of the procurement:

Suppliers will need to be able to demonstrate how they would manage various campaigns with differing objectives. This could include delivering a campaign to support student recruitment targets, as well as providing support for commercial activities, such as the promotion of residences over the summer months.

Successful agencies will need to be able to demonstrate:

— innovation,

— value for money and the ability to deliver ROI for clients,

— market knowledge and insight.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Service offering / Weighting: 60
Quality criterion – Name: Service delivery / Weighting: 10
Quality criterion – Name: Added value / Weighting: 10
Cost criterion – Name: Cost of service / Weighting: 20

II.2.6)Estimated value

Value excluding VAT: 150 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/TZ7NU28JGH

II.2)Description

II.2.1)Title:

Lot 2: Digital advertising

Lot No: 2

II.2.2)Additional CPV code(s)

79341400

II.2.3)Place of performance

NUTS code: UKK12
Main site or place of performance:

Bath and North East Somerset, North Somerset and South Gloucestershire.

II.2.4)Description of the procurement:

Suppliers will need to be able to demonstrate how they would manage various campaigns with differing objectives. This could include delivering a campaign to support student recruitment targets, as well as providing support for commercial activities, such as the promotion of residences over the summer months.

Successful agencies will need to be able to demonstrate:

— innovation,

— value for money and the ability to deliver ROI for clients,

— market knowledge and insight.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Service offering / Weighting: 60
Quality criterion – Name: Service delivery / Weighting: 10
Quality criterion – Name: Added value / Weighting: 10
Cost criterion – Name: Cost of service / Weighting: 20

II.2.6)Estimated value

Value excluding VAT: 150 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 02/08/2019
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 05/08/2019
Local time: 14:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Advertising-and-marketing-services./TZ7NU28JGH

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/TZ7NU28JGH

GO Reference: GO-2019627-PRO-15036277

VI.4)Procedures for review

VI.4.1)Review body

University of Bath
Purchasing Services
Bath
BA2 7AY
United Kingdom
Telephone: +44 1225385634
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

27/06/2019

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