University of Hull Marketing Services Framework

University of Hull Marketing Services Framework

Agency partners to formulate and develop exciting, compelling and highly successful marketing campaigns to provide support to help us with: Student attraction and experience, Showcasing out research and enterprise offer.

United Kingdom-Hull: Advertising and marketing services

2015/S 165-301883

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Hull
Cottingham Road
Contact point(s): https://supplierlive.proactisp2p.com/Account/Login
HU6 7RX Hull
UNITED KINGDOM

Internet address(es):

General address of the contracting authority: www.hull.ac.uk

Address of the buyer profile: https://supplierlive.proactisp2p.com/Account/Login

Electronic access to information: https://supplierlive.proactisp2p.com/Account/Login

Electronic submission of tenders and requests to participate: https://supplierlive.proactisp2p.com/Account/Login

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

R416/15 Marketing Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services

NUTS code UKE11

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
Number of participants to the framework agreement envisaged: 7

Duration of the framework agreement

Duration in years: 4

II.1.5)Short description of the contract or purchase(s)

Agency partners to formulate and develop exciting, compelling and highly successful marketing campaigns to provide support to help us with:
— Student attraction and experience — UK, EU and Internal UG and PG, Alumni,
— Showcasing out research and enterprise offer,
— Staff attraction and retention,
— Community engagement.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79342000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

We are looking for innovative, creative and responsive agency partners with a track record of delivering outstanding marketing activity. Working as an extension of our in-house team, agency partners will help us to formulate and develop exciting, compelling and highly successful marketing campaigns and materials to reach our target audiences and to make the Hull offer truly irresistible.
Our needs are diverse as our rich offering spans a number of different areas and as such our audiences are multiple. We need support from agencies who understand the challenge and immense opportunity this presents and who pro-actively work to offer insight into the best ways of positioning our offers in a highly competitive, rapidly evolving marketplace whilst keeping us informed on the latest trends from a creative, customer and media perspective.
As an agency partner, you must understand the competitive nature of the sector and share our vision of bringing colour, excitement and stand-out to a somewhat vanilla marketplace, whilst pursuing quality, excellence and high impact in everything we deliver. Quite simply, we are looking for agency partners to help us gain a true competitive edge and deliver the best marketing activity in the sector achieving impressive results to deliver our strategic goals.
We require agency support to help us with:
— Student attraction and experience — UK, EU and Internal UG and PG, Alumni,
— Showcasing out Research and Enterprise offer,
— Staff attraction and retention,
— Community engagement.
This tender has been broken down into 3 Lots:
1. Lot 1 — Media Campaigns (non-digital),
2. Lot 2 — Media Campaigns (digital),
3. Lot 3 — Design and Publications.
We welcome interest from agencies that can cover any or all of the Lots.

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Media Campaigns (Non-digital)

1)Short description

1. Campaign creative, planning and management,
2. Media guidance, planning and buying,
3. Account management and campaign evaluation,
4. More than 1 agency may be contracted for this Lot.

2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

1. Campaign creative, planning and management,
2. Media guidance, planning and buying,
3. Account management and campaign evaluation,
4. More than 1 agency may be contracted for this Lot.

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 2 Lot title: Media Campaigns (Digital)

1)Short description

1. Campaign creative, planning and management,
2. Digital media guidance, planning and buying,
3. Account management and campaign evaluation.

2)Common procurement vocabulary (CPV)

79341000

3)Quantity or scope

1. Campaign creative, planning and management,
2. Digital media guidance, planning and buying,
3. Account management and campaign evaluation.

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 3 Lot title: Design and Publications

1)Short description

1. Creative development and design of publications and materials,
2. Production and print management,
3. Planning and management of a calendar of key publications and materials,
4. Account management,
5. More than 1 agency may be contracted for this Lot.

2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope

1. Creative development and design of publications and materials,
2. Production and print management,
3. Planning and management of a calendar of key publications and materials,
4. Account management,
5. More than 1 agency may be contracted for this Lot.

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: See PQQ documents.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: See PQQ documents.
Minimum level(s) of standards possibly required: See PQQ documents.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
See PQQ documents.
Minimum level(s) of standards possibly required:
See PQQ documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 6: and maximum number 15
Objective criteria for choosing the limited number of candidates: Subject to the number of acceptable PQQ responses received in each Lot.

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

R416/15

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 25.9.2015 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

25.9.2015 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

25.8.2015

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