University of Sussex Advertising Services Contract
Planning and strategy input, brand management, platform/channel expertise and advice, buying media space.
United Kingdom-Brighton: Advertising and marketing services
2017/S 118-237264
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Sussex House, Falmer
Brighton
BN1 9RH
United Kingdom
Contact person: Ariana Beatty
E-mail: A.Beatty@sussex.ac.uk
NUTS code: UKJ21
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Advertising Services.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
The University wishes to invite tenders for the provision of online and offline advertising services. The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, brand management, platform/channel expertise and advice, buying media space, copywriting, creative direction and ad creative, campaign creation, optimisation, tracking, reporting and evaluation.
This currently doesn’t involve brand management, copywriting, creative direction and ad creative.
II.1.6)Information about lots
II.2.1)Title:
Online advertising services
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. This currently doesn’t involve brand management, copywriting, creative direction and ad creative.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract term will be one (1) year plus three optional extensions of one (1) year, to be awarded at the discretion of the University.
The contract will be renewed annually.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Offline advertising services
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The University wishes to invite tenders for the provision of online and offline advertising services. The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to; planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. This currently doesn’t involve brand management, copywriting, creative direction and ad creative.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract term will be one (1) year plus three optional extensions of one (1) year, to be awarded at the discretion of the University.
The contract will be reviewed annually.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
Brighton
BN1 9RH
United Kingdom
VI.5)Date of dispatch of this notice:
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