University of Sussex Advertising Services Contract

Planning and strategy input, brand management, platform/channel expertise and advice, buying media space.

United Kingdom-Brighton: Advertising and marketing services

2017/S 118-237264

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The University of Sussex
Sussex House, Falmer
Brighton
BN1 9RH
United Kingdom
Contact person: Ariana Beatty
E-mail: A.Beatty@sussex.ac.uk
NUTS code: UKJ21

Internet address(es):Main address: http://www.sussex.ac.uk/

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofsussex/aspx/Home

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://in-tendorganiser.co.uk/universityofsussex

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Advertising Services.

Reference number: US_17015

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The University wishes to invite tenders for the provision of online and offline advertising services. The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, brand management, platform/channel expertise and advice, buying media space, copywriting, creative direction and ad creative, campaign creation, optimisation, tracking, reporting and evaluation.

This currently doesn’t involve brand management, copywriting, creative direction and ad creative.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for maximum number of lots: 2

II.2)Description

II.2.1)Title:

Online advertising services

Lot No: Lot 1

II.2.2)Additional CPV code(s)

79341000

79341200

79340000

79341400

79341100

II.2.3)Place of performance

NUTS code: UKJ22

II.2.4)Description of the procurement:

The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to, planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. This currently doesn’t involve brand management, copywriting, creative direction and ad creative.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 04/08/2017

End: 03/08/2018

This contract is subject to renewal: yes

Description of renewals:

The contract term will be one (1) year plus three optional extensions of one (1) year, to be awarded at the discretion of the University.

The contract will be renewed annually.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Offline advertising services

Lot No: Lot 2

II.2.2)Additional CPV code(s)

79340000

79341200

79341000

79341400

79341100

II.2.3)Place of performance

NUTS code: UKJ22

II.2.4)Description of the procurement:

The University wishes to invite tenders for the provision of online and offline advertising services. The framework agreements will cover all types of online and offline advertising services for student recruitment marketing, including, but not limited to; planning and strategy input, platform/channel expertise and advice, making recommendations to meet objectives, buying media space, campaign management, optimisation, tracking, reporting and evaluation. This currently doesn’t involve brand management, copywriting, creative direction and ad creative.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 04/08/2017

End: 04/08/2018

This contract is subject to renewal: yes

Description of renewals:

The contract term will be one (1) year plus three optional extensions of one (1) year, to be awarded at the discretion of the University.

The contract will be reviewed annually.

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

Envisaged maximum number of participants to the framework agreement: 4

In the case of framework agreements, provide justification for any duration exceeding 4 years: N/A.

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 19/07/2017

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 19/09/2017

IV.2.7)Conditions for opening of tenders

Date: 19/07/2017

Local time: 12:01

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

University of Sussex
Brighton
BN1 9RH
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

19/06/2017

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