V&A Museum of Childhood Brand Development Contract

Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not.

Contract summary

Industry

  • Marketing services – 79342000

Location of contract

London

Value of contract

£25k – £50k

Published date

24 July 2019

Closing date

06 September 2019

Contract start date

30 September 2019

Contract end date

31 January 2020

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

 

Description

Marketing services. Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum’s future proposition was more clearly developed.
Specifically, we now need to establish:

A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A’s established brand architecture

A clear brand proposition for the new museum and how it will link to the V&A’s other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre)

A narrative that helps tell the museum’s story, and sets out how it’s both distinct from, and links into, the V&A’s overall family of sites, particularly those in London

Tone of voice guidelines. The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum’s personality come to life across all touchpoints.

 

About the buyer

Contact name

Laura Saffill

Address

Cromwell Road
South Kensington
London
SW7 2RL
England

Telephone

02079422921

Email

procurement@vam.ac.uk

 

Other information

Attachments

Please follow this link to view the notice.

https://www.delta-esourcing.com/tenders/UK-GB-London:-Museum-of-Childhood-Brand-Development/45638589C2

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

 

How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.

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