VisitBritain Airline Provider Partnership
VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain.
United Kingdom-London: Administrative services related to tourism affairs
2017/S 114-230201
Social and other specific services – public contracts
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Sanctuary Buildings, 20 Great Smith Street, Westminster
London
SW1P 3BT
United Kingdom
Contact person: Procurement
E-mail: procurement@visitbritain.org
NUTS code: UKI
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
BTA824 Airline Provider Partnership.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain’s global brand campaign– Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.3)Place of performance
London.
II.2.4)Description of the procurement:
VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing.
The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.
The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain’s global brand campaign– Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.
II.2.6)Estimated value
II.2.7)Duration of the contract or the framework agreement
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.4)Objective rules and criteria for participation
Objective criteria for choosing the limited number of candidates: It is essential that as part of their offer, any bidder must be registered for inclusion in the Dynamic Partners Register.
The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/visitbritain-opportunities
For the avoidance of doubt, the registration process is; Go to the VB website. Select ‘Opportunities’. Select ‘Work with Us’. Select ‘Register Now’. Agree with the statements and complete the registration application. The application will then be assessed against the Selection Criteria, and successful applicants will be added to the Register.
Section IV: Procedure
IV.1.1)Form of procedure
IV.1.11)Main features of the award procedure:
Objective criteria for choosing the limited number of candidates: It is essential that as part of their offer, any bidder must be registered for inclusion in the Dynamic Partners Register.
The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/visitbritain-opportunities
For the avoidance of doubt, the registration process is; Go to the VB website. Select ‘Opportunities’. Select ‘Work with Us’. Select ‘Register Now’. Agree with the statements and complete the registration application. The application will then be assessed against the Selection Criteria, and successful applicants will be added to the Register.
IV.2.2)Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Section VI: Complementary information
VI.3)Additional information:
For more information about this opportunity, please visit the Delta eSourcing portal at:
To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/WR6AWV7Q7B
GO Reference: GO-2017614-PRO-10420809.
VI.4.1)Review body
Sanctuary Buildings, 20 Great Smith Street, Westminster
London
SW1P 3BT
United Kingdom
E-mail: procurement@visitbritain.org
VI.4.2)Body responsible for mediation procedures
Sanctuary Buildings, 20 Great Smith Street
London
SW1P 3BT
United Kingdom
VI.4.4)Service from which information about the review procedure may be obtained
Sanctuary Buildings, 20 Great Smith Street, Westminster
London
SW1P 3BT
United Kingdom
E-mail: procurement@visitbritain.org
VI.5)Date of dispatch of this notice:
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