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VisitBritain Airline Provider Partnership
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VisitBritain Airline Provider Partnership

Tuesday, 20 June 2017, 13:50

VisitBritain Airline Provider Partnership

VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain.

United Kingdom-London: Administrative services related to tourism affairs

2017/S 114-230201

Social and other specific services – public contracts

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

British Tourist Authority
Sanctuary Buildings, 20 Great Smith Street, Westminster
London
SW1P 3BT
United Kingdom
Contact person: Procurement
E-mail: procurement@visitbritain.org
NUTS code: UKI
Internet address(es):Main address: https://www.visitbritain.com

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./WR6AWV7Q7B
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

BTA824 Airline Provider Partnership.

Reference number: BTA824

II.1.2)Main CPV code

75125000

II.1.3)Type of contract

Services

II.1.4)Short description:

VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain’s global brand campaign– Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.

II.1.5)Estimated total value

Value excluding VAT: 1 500 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London.

II.2.4)Description of the procurement:

VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing.

The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.

The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain’s global brand campaign– Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.

II.2.6)Estimated value

Value excluding VAT: 1 500 000.00 GBP

II.2.7)Duration of the contract or the framework agreement

Duration in months: 36

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.4)Objective rules and criteria for participation

List and brief description of rules and criteria:

Objective criteria for choosing the limited number of candidates: It is essential that as part of their offer, any bidder must be registered for inclusion in the Dynamic Partners Register.

The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/visitbritain-opportunities

For the avoidance of doubt, the registration process is; Go to the VB website. Select ‘Opportunities’. Select ‘Work with Us’. Select ‘Register Now’. Agree with the statements and complete the registration application. The application will then be assessed against the Selection Criteria, and successful applicants will be added to the Register.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Form of procedure

Restricted procedure
IV.1.3)Information about framework agreement
IV.1.10)Identification of the national rules applicable to the procedure:

IV.1.11)Main features of the award procedure:

Objective criteria for choosing the limited number of candidates: It is essential that as part of their offer, any bidder must be registered for inclusion in the Dynamic Partners Register.

The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/visitbritain-opportunities

For the avoidance of doubt, the registration process is; Go to the VB website. Select ‘Opportunities’. Select ‘Work with Us’. Select ‘Register Now’. Agree with the statements and complete the registration application. The application will then be assessed against the Selection Criteria, and successful applicants will be added to the Register.

IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest

Date: 23/06/2017
Local time: 13:00

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

Section VI: Complementary information

VI.2)Information about electronic workflows

VI.3)Additional information:

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./WR6AWV7Q7B

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/WR6AWV7Q7B

GO Reference: GO-2017614-PRO-10420809.

VI.4)Procedures for review

VI.4.1)Review body

VisitBritain
Sanctuary Buildings, 20 Great Smith Street, Westminster
London
SW1P 3BT
United Kingdom
E-mail: procurement@visitbritain.org

VI.4.2)Body responsible for mediation procedures

Visit Britain
Sanctuary Buildings, 20 Great Smith Street
London
SW1P 3BT
United Kingdom
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VisitBritain
Sanctuary Buildings, 20 Great Smith Street, Westminster
London
SW1P 3BT
United Kingdom
E-mail: procurement@visitbritain.org

VI.5)Date of dispatch of this notice:

14/06/2017

 

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