VisitBritain European Airline Partner

VisitBritain European Airline Partner

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns.

United Kingdom-London: Administrative services related to tourism affairs

2018/S 071-158048

Social and other specific services – public contracts

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

British Tourist Authority
Upper Ground Floor, 1 Victoria Street
London
SW1H 0ET
United Kingdom
Contact person: Alia Trevanion
Telephone: +44 75781067
E-mail: alia.trevanion@visitbritain.org
NUTS code: UKIInternet address(es):Main address: https://www.visitbritain.com
I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./7966W29SD6
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://www.delta-esourcing.com/tenders/UK-title/7966W29SD6
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

BTA960 European Airline Partner

Reference number: BTA960

II.1.2)Main CPV code

75125000

II.1.3)Type of contract

Services

II.1.4)Short description:

VisitBritain is seeking an Airline Partner in European target markets: France, Germany, Spain, Italy and Netherlands to work with, from UK financial year commencing April 2018, through to March 2020 to encourage European consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.

II.1.5)Estimated total value

Value excluding VAT: 4 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

London

II.2.4)Description of the procurement:

VisitBritain is seeking an Airline Partner in European target markets: France, Germany, Spain, Italy and Netherlands to work with, from UK financial year commencing April 2018, through to March 2020 to encourage European consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.

II.2.6)Estimated value

Value excluding VAT: 4 000 000.00 GBP

II.2.7)Duration of the contract or the framework agreement

Duration in months: 24

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.4)Objective rules and criteria for participation

List and brief description of rules and criteria:

It is essential that as part of their offer, any bidder must be registered for inclusion in the Dynamic Partners Register.

The selection criteria and registering instructions used for a supplier’s inclusion on the Dynamic Partners Register can be found at https://www.visitbritain.org/cooperative-partnership-registration

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Form of procedure

Open procedure
IV.1.3)Information about framework agreement
IV.1.10)Identification of the national rules applicable to the procedure:
IV.1.11)Main features of the award procedure:
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate / Time limit for receipt of expressions of interest

Date: 24/04/2018
Local time: 17:00

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

Section VI: Complementary information

VI.2)Information about electronic workflows

VI.3)Additional information:

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Administrative-services-related-to-tourism-affairs./7966W29SD6

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/7966W29SD6

GO Reference: GO-2018410-PRO-12202365.

VI.4)Procedures for review

VI.4.1)Review body

British Tourist Authority
Upper Ground Floor, 1 Victoria Street
London
SW1H 0ET
United Kingdom
Telephone: +44 75781067
E-mail: alia.trevanion@visitbritain.org
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

10/04/2018

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