Visual Identity Review and Creative Design Services London

Visual Identity Review and Creative Design Services London

We are now seeking to appoint 1 or 2 agencies for 2 key elements of its marketing requirements, its Visual Identity Review and Creative Design Services.

United Kingdom-London: Design consultancy services

2015/S 049-085567

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Tate Gallery
Millbank
For the attention of: Michael Casartelli
SW1P 4RG London
UNITED KINGDOM
E-mail: michael.casartelli@tate.org.uk

Internet address(es):

General address of the contracting authority: www.tate.org.uk

Electronic submission of tenders and requests to participate: https://www.delta-esourcing.com/respond/C3V3N92D2A

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Recreation, culture and religion

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Visual Identity Review and Creative Design Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services

NUTS code UKI1

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Design consultancy services. Graphic design services. Tate’s mission is to promote public understanding and enjoyment of British, modern and contemporary art. Everything we do, from the programme we present in our galleries to the books we sell in our shops, supports this mission. We work to transform the way people experience art by welcoming over 7 000 000 people to our 4 galleries each year, through our UK and international partnerships and via our digital presence. We are now seeking to appoint 1 or 2 agencies for 2 key elements of its marketing requirements, its Visual Identity Review and Creative Design Services. Please see below for further descriptions of both lots.

II.1.6)Common procurement vocabulary (CPV)

79415200, 79822500

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1Lot title: Tate Gallery Visual Identity Review

1)Short description

Tate Gallery is seeking to review its visual identity in response to a new Tate vision and brand proposition. The successful agency will be required to conduct an audit of the current identity system and its current application, and make recommendations for the development of that system. Once an approach has been agreed the agency will be required to implement Tate’s visual identity for a number of key outputs including marketing materials, digital content and in the physical environment of our galleries. They will also be required to oversee the broader implementation of the proposed system by Tate’s internal design team to ensure quality control, and produce a set of clear visual identity guidelines. This review should take an objective view of Tate’s brand expression through its visual identity. The current system, originally developed in 1998, has helped Tate become one of the most recognised and celebrated cultural brands in the world. It should, therefore, not be assumed that Tate are seeking to replace the core assets of the existing visual identity, principally our logo and typeface. Rather Tate is seeking an intelligent and considered approach to the evolution of the Tate brand. The review is expected to take 9 months to complete with a further period thereafter for support to be agreed with the successful agency.

2)Common procurement vocabulary (CPV)

79415200, 79822500

3)Quantity or scope

Estimated value excluding VAT: 150 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Lot No: 2Lot title: Tate Gallery Creative Agency

1)Short description

Tate is seeking a creative agency to support its marketing activity. The successful agency will be required to develop key campaigns for Tate, linked to the artistic programme of exhibitions and learning, in addition to strategic projects including the launch of the new Tate Modern in 2016 and the new Tate St Ives in 2017. The agency is required to collaborate with Tate to develop innovative ideas that respond to and articulate Tate’s newly developed brand proposition, and to extend the reach and appeal of Tate among our target audiences. Tate is looking for creative thinking to bring its work to life in innovative and imaginative ways, and so remain media neutral in terms of specific outputs. The successful agency will be required to manage the delivery of their proposed solutions, in collaboration with the Tate marketing, communication and design teams. The length of contract is envisaged to be between 24 and 36 months from award of contract.

2)Common procurement vocabulary (CPV)

79415200, 79822500

3)Quantity or scope

Estimated value excluding VAT: 100 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

6.4.2015 – 17:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

VI.3)Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender. The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of suppliers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender. Important Note: Your expression of interest shall be in the form of a completed pre-qualification questionnaire. You are required to upload your completed questionnaire by the stated deadline date and time as outlined in IV.3.4 above. You may respond to one or both lots. Please follow the link below to register your company details and gain access to the questionnaire.
For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Design-consultancy-services./C3V3N92D2A

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/C3V3N92D2A

GO Reference: GO-201536-PRO-6419338.

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

6.3.2015

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