Wales Brand Creative Collective

Wales Brand Creative Collective

STAGE 1 Familiarisation and Creative Brief. STAGE 2 Creative Development.



1 Authority Details


Authority Name and Address

Welsh Government

Corporate Procurement (Procurement), CP2 Cathays Park,


CF10 3NQ


Jenna Dillon

+44 3000628803


Address from which documentation may be obtained

As in 1.1


Completed documents must be returned to:

As in 1.1

2 Contract Details



Wales Brand Creative Collective


Description of the goods or services required

Wales 2015 is a confident, creative, connected country: Pinewood Studio; Life Sciences Hub; Zip World; Y Gwyll/Hinterland; NATO Summit Wales; Green Man and Festival No 6. Wales is reinventing itself as a home to global brands, distinctive indigenous companies, and innovative thinking. We offer some of the best adventure in Europe in some of its most breath-taking locations. And our rich culture is alive in music, film and television that is enjoyed across the globe.

Our ambition now is to harness the very best of this industry, culture and creativity to continue to build a compelling, contemporary nation brand for Wales. A brand for the digital future that is ambitious and challenging, and makes Wales relevant to the world.

Our aim is to continue to develop a challenging, ambitious, outstanding Wales nation brand with credibility, impact and longevity. Our intention is to build on the current approach with new flagship ideas and campaigns, and to put in place a strong multi-channel creative approach that will inspire audiences across the world and within Wales. We are looking for an approach that is fresh and distinctive: internationally outstanding and unmistakably Welsh.

Our objective is to appoint a ‘best in class’ Creative Collective of individuals and/or an agency who can bring a track record of international brand development and implementation; a strong understanding of Wales and its culture; as well as a highly-creative and digital perspective to this project.

Our success will hinge on an ability to deliver a relevant and engaging story for Wales, thinking that captures big creative ideas, and bringing that ambition to life through multi-channel platforms. We want to focus in particular on the potential to drive digital and social media engagement.

It is important to note that the agency or collective will be expected to work very closely with a core project team. The work will be symbiotic and a great deal of collaboration and partnership working is anticipated. The contract will be split into the following three phases:

STAGE 1 Familiarisation and Creative Brief

STAGE 2 Creative Development

STAGE 3 Delivery of Initial Brand Assets

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at


Notice Coding and Classification

22462000 Advertising material
79340000 Advertising and marketing services
79341000 Advertising services
79341100 Advertising consultancy services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79342100 Direct marketing services
79413000 Marketing management consultancy services
92111200 Advertising, propaganda and information film and video-tape production
92111210 Advertising film production
92111220 Advertising video-tape production

1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys


Total quantity or scope of tender

This contract will run for a period of 5 months with an option to extend for a further period of upto 3 months.

3 Conditions for Participation


Minimum standards and qualification required

Details are provided on within the ‘Qualification’ section.

4 Administrative Information


Type of Procedure

Single stage – Any candidate may submit a tender.


Reference number attributed to the notice by the contracting authority



Time Limits

a) Time-limit for obtaining documentation

b) Time-limit for receipt of completed tenders
22-04-2015  Time  14:00

c) Estimated award date 11-05-2015


Language or languages in which tenders or requests to participate can be drawn up



Tender Submission Postbox

5 Other Information


Additional Information

You may find it helpful to contact your regional Business Wales centre to seek general advice and guidance if you are

considering tendering for public sector contracts. Potential bidders in Wales can access services at:

The Welsh Government, on behalf of the Welsh Ministers, will be conducting this procurement exercise through the

etenderwales portal Tender documents and other information must be downloaded from and returned

through this portal. any further assistance the BravoSolution helpdesk is available on:

Email: Phone: 0800 368 4850 / Fax: 020 7060 0480


– Go to

– The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.

– Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the

User performing – The User who performs the Registration becomes the Super User for the Organisation.

– On registering on the Platform the Super User will select a Username and will receive a password.

– The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration


– In order to log-in to the Platform please enter your Username and Password.

– Note: If you forget your Password then visit the homepage and click “Forgot your password?”

– Registration should only be performed once for each Organisation.

– If you think that someone in your Organisation may have already registered on this Platform then you must not register


– Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.

– Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your


– Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please

contact the Helpdesk access to the Platform.

– Tenders must be uploaded to the BravoSolution portal by 2pm


– Once logged in you must click on ‘ITT’s Open to all Suppliers’

– The etender references for this contract are: Project_29027 and itt_47002.

– Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the

‘Express an Interest button’. move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.

– You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant

documents in the ‘Attachments’ – Should you have any questions on the ITT, please use the ‘Messages’ area to contact the

buyer directly – Please do not contact the named person this notice.

(WA Ref:24824)


Additional Documentation


Publication date of this notice


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