Web Design and Marketing Tender
This tender is split into 5 Lots: Lot 1: Digital – Web Design and Hosting, Lot 2: Digital – Web Marketing Strategy and Analysis.
United Kingdom-Coventry: Advertising and marketing services
2018/S 005-007233
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
7 Harry Weston Road, Binley Business Park
Coventry
CV3 2SN
United Kingdom
Contact person: Rebecca Devaney
E-mail: rebecca.devaney@extracare.org.uk
NUTS code: UKInternet address(es):Main address: https://www.extracare.org.uk
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
ExtraCare Charitable Trust is conducting an OJEU tender for the Framework Agreement for the Provision of On and Off-line Marketing, Media and Stakeholder Engagement Services.
This tender is split into 5 lots:
— Lot 1: Digital – Web Design and Hosting,
— Lot 2: Digital – Web Marketing Strategy and Analysis,
— Lot 3: Marketing Strategy and Engagement,
— Lot 4: Media Relations, and,
— Lot 5: Stakeholder – Specialist Engagement.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.1)Title:
Web Marketing, Strategy & Analysis
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Summary:
— campaign strategy and analysis,
— development and management of SEO/PPC campaigns,
— monitoring and reporting of website visits/traffic (e.g. Google Analytics/similar software),
— social media analysis and strategy.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
There are 2 options to extend subject to price and performance.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Stakeholders – Specialist Engagement
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Summary:
Marketing/public relations intelligence linked to:
— Local and National Government Older Housing Sector (Commercial and not for profit),
— Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle,
— research, strategy, planning, implementation and monitoring linked to media, briefing, award, conference, round-table, opportunities related to:
— — the Government,
— — Local Authority NHS and Health Partners Trade Bodies (Housing, Social Care, and Health),
— — Regulators Award Bodies Sector Conferences (Housing, Social Care, and Health),
— — Sector Media (Housing, Social Care, and Health),
— — Event strategy linked to all of the above.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Subject to price and performance 2 options to extend.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Marketing Strategy and Engagement
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Summary:
Marketing Intelligence linked to:
— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing, and lifestyle),
— research, strategy, planning, implementation, and monitoring linked to target audiences,
— design and production of print and digital marketing and communications tools including:
— — brochures, magazines, newsletters, adverts, reports, corporate publications, presentations display stands and promotional materials signage and external building/street branding, branding and visual identities,
— — output of branded tools across print and digital platforms Marketing and editorial copy photography film production and post-production,
— — concept to script to directing, editing and motion graphics: case studies, promotional films event strategy, creation, management and implementation advertising campaign strategy, buying, negotiations, placement, copy, design, and production, monitoring asset storage (e.g. signage, equipment).
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
There will be 2 options to renew for a further 12 months subject to price and performance.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Media Relations
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Summary:
Media Relations intelligence linked to:
— Older Housing Sector (Commercial and not for profit) Charity Sector (Profile and fundraising linked to elder health, well-being, care, housing and lifestyle,
— research, strategy, planning, implementation and monitoring linked to target audiences,
— strategy, planning and delivery writing on and off line press releases, articles, features, newsletters, in-house magazines, pamphlets, blogs, presentations, speeches, briefings and comment creating briefs and selling in stories to journalists interviewing spokespeople,
— customers and creating case studies drawing up target media lists and contacts and reporting/evaluation Development of a social media strategy and implementation linked to press issues Assist with the charity’s response to crisis media enquiries Oversee production of visual (film/ video/ photography), audio and electronic material, including preparation of information for intranet and website.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
There are 2 options to extend subject to price and performance.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Wed Design & Hosting
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
Summary:
— website design, development, and build for content managed websites (including an equivalent to Umbraco),
— development of online/multimedia tools such as interactive PDFs, online magazines, animations, and,
— Apps Web maintenance Web hosting Creation of E-commerce platforms.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Subject to 2 options to extend subject to price and performance.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
WC2A 2LL
London
WC2A 2LL
United Kingdom
VI.4.2)Body responsible for mediation procedures
CV3 2SN
Coventry
CV3 2SN
United Kingdom
E-mail: rebecca.devaney@extracare.org.uk
VI.5)Date of dispatch of this notice:
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