Advertising and Marketing Agency Framework

12 areas of focus. 1. Media and creatives strategy and planning to maximise ROI. 2. Campaign Strategies. 3. Keywords research including competition.

Agency Framework for Media, Creatives and Communications in Sub-Saharan Africa

Contract summary

 

Industry

    • Advertising and marketing services – 79340000
    • Advertising services – 79341000
    • Advertising consultancy services – 79341100

Location of contract

E20 1JQ

Value of contract

£0

Procurement reference

IT-117-2647-BC/02647

Published date

18 October 2022

Closing date

21 November 2022

Closing time

11:59pm

Contract start date

8 January 2023

Contract end date

7 January 2028

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

The purpose is to appoint one network-based agency as its regional supplier in Sub-Saharan Africa which is able provide British Council with centralized, effective & integrated network of marketing support for creative development, media planning and buying, roll out strategies and communications by agencies which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:

1. Media and creatives strategy and planning to maximise ROI
2. Campaign Strategies
3. Keywords research including competition
4. Customers digital trends
5. Programmatic and retargeting advertising
6. B2B & B2C marketing campaigns
7. All Media Planning
8. All Media Buying
9. Social Media Activation
10. Automated campaigns reporting
11. Offline media (TV, Radio, Press, activations)
12. SEO
13. Event Management

Further information in terms of scope, requirements as well as geographical reach can be found in the tender pack.

If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

 

More information

 

Links
Additional text
If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

Is a Recurrent Procurement Type? : Yes

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Ahmed Akram

Address

1 Redman Place
Stratford
London
E20 1JQ
United Kingdom

Telephone

01619577886

Email

Ahmed.Akram@BritishCouncil.Org