12 areas of focus. 1. Media and creatives strategy and planning to maximise ROI. 2. Campaign Strategies. 3. Keywords research including competition.
Agency Framework for Media, Creatives and Communications in Sub-Saharan Africa
- Advertising and marketing services – 79340000
- Advertising services – 79341000
- Advertising consultancy services – 79341100
Location of contract
Value of contract
18 October 2022
21 November 2022
Contract start date
8 January 2023
Contract end date
7 January 2028
Open procedure (below threshold)
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
The purpose is to appoint one network-based agency as its regional supplier in Sub-Saharan Africa which is able provide British Council with centralized, effective & integrated network of marketing support for creative development, media planning and buying, roll out strategies and communications by agencies which provides a range of services across the spectrum of British Council marketing needs, specializing in the below areas of focus:
1. Media and creatives strategy and planning to maximise ROI
2. Campaign Strategies
3. Keywords research including competition
4. Customers digital trends
5. Programmatic and retargeting advertising
6. B2B & B2C marketing campaigns
7. All Media Planning
8. All Media Buying
9. Social Media Activation
10. Automated campaigns reporting
11. Offline media (TV, Radio, Press, activations)
13. Event Management
Further information in terms of scope, requirements as well as geographical reach can be found in the tender pack.
If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.
- Additional information on how to apply for this contract
- Additional text
- If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.
Is a Recurrent Procurement Type? : Yes
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
1 Redman Place