Advertising and Marketing Services for University of East London

Advertising and Marketing Services for University of East London

UEL is seeking an Agency or agencies to provide both creative advertising and media buying services.

United Kingdom-London: Advertising and marketing services

2013/S 136-236337

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of East London
4-6 University Way
Contact point(s): purchasing@uel.ac.uk
E16 2RD London
UNITED KINGDOM
E-mail: purchasing@uel.ac.uk

Internet address(es):

General address of the contracting authority: www.uel.ac.uk

Address of the buyer profile: http://www.uel.ac.uk/financialservices/procurement/tenders/index.htm

Electronic access to information: http://www.uel.ac.uk/financialservices/procurement/tenders/index.htm

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Advertising Services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
NUTS code UKI12

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with a single operator
Duration of the framework agreement

Duration in years: 3
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 1 800 000 GBP

II.1.5)Short description of the contract or purchase(s)

UEL is seeking an Agency or agencies to provide both creative advertising and media buying services.
II.1.6)Common procurement vocabulary (CPV)

79340000, 79342000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Agency to provide Lot 1 Media Buying Services and Lot 2 Creative Services.
Estimated value excluding VAT: 18 000 000 GBP
II.2.2)Information about options

Options: yes
Description of these options: Option to extend by 1 year.
Provisional timetable for recourse to these options:
in months: 36 (from the award of the contract)
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Media Buying

1)Short description

Brand enforcement, media strategy, book media etc.
2)Common procurement vocabulary (CPV)

79342000

3)Quantity or scope

300000 pounds per annum
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Cteative Srvices

1)Short description

Provide brand development, creative concepts, artwork, market research etc.
2)Common procurement vocabulary (CPV)

79342000, 79341000

3)Quantity or scope

300000 punds per annum
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

See tender documentation.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

See tender documentation.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

In the event of a group of suppliers submitting a successful joint tender UEL will require each supplier to become jointly and severably responsible for the contract.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Applicants will be required to provide copies of the last 2 years’ accounts.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
See tender documents.
Minimum level(s) of standards possibly required:
See tender documents.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 6
Objective criteria for choosing the limited number of candidates: Envisaged number of operators 6.
Objective criteria for choosing the limited number of candidates: 1) Supplier Acceptability – status of supplier in relation to Regulation 23 of the Public Services Contracts Regulations 2006 (SI 2006 No 5).
Pass or fail.
2) Company history, organisation, economic and financial standing – the supplier must be in a sound financial position to participate in a procurement of this size as set out in Regulation 24 of the Public Services Contracts Regulations 2006 (SI 2006 No 5). This may entail independent financial checks.
Weighting 10 %.
3) Statutory and Insurance – the company must demonstrate its conformity with Health and Safety and Equal Opportunities legislation and prove adequate insurance is in place.
Weighting 5 %.
4) Supplier capacity and capability – Assessment of the totality of resources and core competences available to the supplier(s).
Weighting 30 %.
5) Experience – The Service Provider must be able to demonstrate a successful track record of providing similar services to those listed in the Official Journal of the European Union (OJEU) notice as set out in Regulation 25 of the Public Services Contracts Regulations 2006 (SI 2006 No. 5).
Weighting 35 %.
6) Quality systems in place.
Weighting 20 %.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: yes
Additional information about electronic auction:
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

TEN2013/20
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 16.8.2013 – 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

16.8.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

30.8.2013
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Date: 16.8.2013 – 12:00
Place:

London.

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:12.7.2013