Advertising Campaign Services Tender for Network Rail

Advertising Campaign Services Tender for Network Rail

Direct candidate sourcing.— Strategy and research,— Employer branding,— Creative,— Copywriting,— Social media management,— Media buying,— Website and online systems design,— Project and campaign management,— Recruitment materials and collateral.

UK-London: advertising campaign services

2012/S 68-112530

Contract notice – utilities

Services

Directive 2004/17/EC

Section I: Contracting entity

I.1)Name, addresses and contact point(s)

Network Rail Infrastructure Limited
Kings Place, 90 York Way
Contact point(s): Strategic Sourcing Team: Network Rail, 1 Eversholt Street, London NW1 2DN
For the attention of: Richard Aish
NW1 8AG London
UNITED KINGDOM
Telephone: +44 2079047167
E-mail: richard.aish@networkrail.co.uk
Fax: +44 2079047065

Internet address(es):

General address of the contracting entity: www.networkrail.co.uk

Address of the buyer profile: http://www.networkrail.co.uk/aspx/1542.aspx

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Main activity

Railway services
I.3)Contract award on behalf of other contracting entities

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting entity:

Direct candidate sourcing.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Great Britain.
NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s):

This contract is for the provision of Direct Candidate Sourcing Services. This is split into two requirements:
Resource marketing services, namely recruitment advertising.
— Strategy and research,
— Employer branding,
— Creative,
— Copywriting,
— Social media management,
— Media buying,
— Website and online systems design,
— Project and campaign management,
— Recruitment materials and collateral.
Ad hoc recruitment process support services to support the in-house operation during peak recruitment periods.
— Response handling and applicant tracking,
— Search and CV sifting and mining,
— Assessment centre support,
— Occupation psychology support,
— Project and campaign management.
II.1.6)Common procurement vocabulary (CPV)

79341400, 79635000, 79630000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Lot 1 resource marketing services. Scope as per Section 1.5.
Lot 2 recruitment process support services. Scope as per Section 1.5.
Lot 3 all services (combined lots 1 and 2).
It is network rails preference to have a consolidated delivery of the services under a single supplier. However it is recognised that this may not necessarily provide the most beneficial operational or economic solution. For this reason tenderers may be asked to provide proposals for each service area as well as in combination, so a proper comparison and evaluation of the potential can be made.
Estimated value excluding VAT
Range: between 3 000 000 and 5 500 000 GBP
II.2.2)Information about options

Options: yes
Description of these options: Option to extend the 3 year contract by a further one year.
Provisional timetable for recourse to these options:
in months: 24 (from the award of the contract)
II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 1
II.3)Duration of the contract or time limit for completion

Starting 1.2.2013 Completion 31.1.2016

Information about lots

Lot No: 1 Lot title: Lot 1 – resource marketing services

1)Short description:

Recruitment advertising services to support the attraction of experienced hires, graduates and apprentices.
Strategy and research.
Employer branding.
Creative.
Copywriting.
Social media management.
Media buying.
Website and online systems design.
Project and campaign management.
Recruitment materials and collateral.
2)Common procurement vocabulary (CPV)

79341400

3)Quantity or scope:

Annual campaigns are run for the graduate and apprenticeship scheme. Individual job posts for experienced hires are advertised throughout the year.
Lot No: 2 Lot title: Recruitment process support services

1)Short description:

From time to time, network rail require support to the in-house resourcing function. This is typically during peak hiring times such as the graduate and apprenticeship scheme campaigns.
The support services required may include:
Response handling and applicant tracking.
Search and CV sifting and mining.
Assessment centre support.
Occupation psychology support.
Project and campaign management.
2)Common procurement vocabulary (CPV)

79630000, 79635000

3)Quantity or scope:

Annual campaigns are run for the graduate and apprenticeship scheme.
Lot No: 3 Lot title: Direct candidate sourcing services

1)Short description:

Combined lots 1 and 2 where tenderers are bidding for the full scope of services.
2)Common procurement vocabulary (CPV)

79341400, 79611000, 79635000

3)Quantity or scope:

Annual campaigns are run for the graduate and apprenticeship scheme. Individual job posts for experienced hires are advertised throughout the year.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

Participants will be advised during the course of the tender exercise if these are required. Parent Company Guarantees and other financial and performance guarantees may be requested as deemed appropriate.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

One member of any group or consortium will be required to accept Prime Contractor status.
III.1.4)Other particular conditions:

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: This is a restricted negotiated procedure with a call for competition. Suppliers will be expected to comply with all instructions during the course of the tender. Any supplier who wishes to be considered for this contract MUST submit an Expression of Interest (EOI) via e-mail for the attention of Richard Aish.
At richard.aish@networkrail.co.uk no later than:

12:00 on 19.4.12
The e-mail must contain the following information as laid out below and nothing else:
1. Full contracting entity name, address and registered address (if different);
2. Company registration number;
3. Full name, telephone number and e-mail address of the individual submitting the EOI who will be the point of contact for any ongoing correspondence. Suppliers must confirm that they are aware and not disqualified from expressing an interest in this OJEU notice because of Regulation 26 of the Utilities Contracts Regulations 2006.
A supplier will be disqualified from the tender exercise if:
a) Is bankrupt or is being wound up, where his affairs are being administered by the court, where he has entered into an arrangement with creditors, where he has suspended business activities or is in any analogous situation arising from a similar procedure under national laws and regulations;
(b) Is the subject of proceedings for a declaration of bankruptcy, for an order for compulsory winding up or administration by the court or of an arrangement with creditors or of any other similar proceedings under national laws and regulations;
(c) Has been convicted by a judgment which has the force of res judicata in Accordance with the legal provisions of the country of any offence concerning his professional conduct;
(d) Has been guilty of grave professional misconduct proven by any means which the contracting authorities can demonstrate;
(e) Has not fulfilled obligations relating to the payment of social security contributions in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(f) Has not fulfilled obligations relating to the payment of taxes in accordance with the legal provisions of the country in which he is established or with those of the Country of the contracting authority;
(g) is guilty of serious misrepresentation in supplying the information required under this Section or has not supplied such information;
(h) Has been the subject of a conviction for participation in a criminal organisation, as defined in Article 2(1) of Council Joint Action 98/733/JHA;
(i) Has been the subject of a conviction for corruption, as defined in Article 3 of the Council Act of 26.5.1972 and Article 3(1) of Council Joint Action 98/742/JHA3
III.2.2) Economic and financial capacity Information and formalities necessary for evaluating if requirements are met (if applicable):
III.2.3) Technical capacity Information and formalities necessary for evaluating if requirements are met (if applicable):
III.2.4) Reserved contracts (if applicable).
The contract is restricted to sheltered workshops.
The execution of the contract is restricted to the framework of sheltered employment programmes.
III.3) Conditions specific to services contracts:
III.3.1) Execution of the service is reserved to a particular profession respectively;
(j) Has been the subject of a conviction for fraud within the meaning of Article 1 of the Convention relating to the protection of the financial interests of the European Communities;
(k) Has been the subject of a conviction for money laundering, as defined in Article 1 of Council Directive 91/308/EEC of 10.6.1991 on prevention of the use of the financial system for the purpose of money laundering.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Suppliers will be expected to fully meet the economic and financial evaluation criteria, which is laid down in the pre-qualification questionnaire.
This includes an annual turnover threshold for the tendering entity of:
Lot 1 – 5 000 000 EUR.
Lot 2 – 3 000 000 EUR.
Lot 3 – 5 000 000 EUR.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met: Suppliers will be expected to fully meet the technical evaluation criteria, which is laid down in the pre-qualification questionnaire. A technical quality threshold of 70 % shall apply in order for the response to be evaluated economically and financially.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Negotiated
Some candidates have already been selected (if appropriate under certain types of negotiated procedures): no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. Tendering organisation & capacity. Weighting 30

2. Services. Weighting 30

3. Capability and relevant experience. Weighting 30

4. People. Weighting 10

5. Economic and financial – pass / fail. Weighting 0

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting entity:

BC/COMMS/006
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents

Time limit for receipt of requests for documents or for accessing documents: 19.4.2012 – 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

1.5.2012 – 12:00
IV.3.5)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.6)Minimum time frame during which the tenderer must maintain the tender
IV.3.7)Conditions for opening tenders

Date: 16.5.2012 – 12:00
Place

1 Eversholt Street, London NW1 2DN, UNITED KINGDOM.

Persons authorised to be present at the opening of tenders: yes
Authorised persons in the organisation.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: 2015.
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): Approximately 28 months from publication notice.
VI.3)Additional information:
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: Network rail will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Utilities Contracts Regulations 2006 (SI 2006 No 6) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:4.4.2012