Advertising Campaign Services Tender
DSD Strategic Advice and Advertising for Awareness and Delivery of Welfare Reform.
United Kingdom-Belfast: Advertising campaign services
Section I: Contracting authority
Department for Social Development
Lighthouse Buildings, 1 Cromac Place, Gasworks Business Park, Ormeau Road
For the attention of: Louise Thompson
BT7 2JB Belfast
Telephone: +44 2890816519
General address of the contracting authority: http://www.dfpni.gov.uk/cpd
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
Section II: Object of the contract
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Northern Ireland.
NUTS code UKN
The contract will support the Department’s overall mission of “together tackling disadvantage, building sustainable communities” and help deliver one of the Department’s key priorities – “to meet the needs of the most vulnerable by tackling disadvantage through a transformed social welfare system, the provision of focused support to the most disadvantaged areas and encouraging social responsibility.”
Specifically, the SSA wishes to:
— Position DSD as the trusted source of information on welfare change by making information easy to understand, timely, accurate and consistent,
— Prepare, inform and support all of our stakeholders through the forthcoming changes,
— Have well informed customers and staff in a state of readiness and acceptance,
— Utilise all available communications channels, including advertising, to encourage understanding of the changes taking place,
— Help bring about a longer term change in attitude and behaviours towards the welfare system amongst the people of Northern Ireland.
Estimated value excluding VAT: 600 000 GBP
Description of these options: Initial period of 2 years with option to extend for another period of 1 year.
Section III: Legal, economic, financial and technical information
Description of particular conditions: The Contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If the Contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Central Procurement Directorate for further action. If this occurs and the Contractor’s performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and the Contractor may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the Contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.
1. Tenderers must demonstrate through the use of example(s) of projects carried out within the last 3 years that their company has the necessary experience to deliver the service detailed in the Specification.
Note: Within the last 3 years is within 3 years of the return date for this competition.
Examples of projects submitted must be full bursts of campaigns which have been evaluated.
This must include;
Name of the contract awarded and contract reference
Customer name and address
Brief description of the scope of the contract and services required.
Details of the methodology for managing the delivery of the contract(s) including what systems and processes were/ are in place and how sub-contractors were managed (if applicable).
Example(s) should include work which demonstrates tenderers ability to address the brief, are within budget, produce results and have been managed effectively. Example(s) should include digital advertising. Example(s) should also include a high level critical path as an Annex. Example(s) should clearly outline experience in the following core competencies:
Strategic Direction and Strategic Planning;
Creative Direction; and
Examples of artwork such as posters and press or other creative work may be provided, if deemed relevant. This will be accepted in print or DVD formats.
Examples of artwork/creative/DVDs must be submitted to:
c/o Louise Thompson, Supplies & Services Division, CPD, Clare House, 303 Airport Road West, Belfast BT3 9ED prior to the closing date and time detailed in the Instructions to Tenderers.
Please mark it with Project_12939
Response to this must not exceed 8 A4 pages excluding any Annexes.
This excludes any artwork which can be provided separately.
Arial, Font size 12 and 1.5 spacing must be used.
2. Tenderers must demonstrate through the use of example(s) of projects carried out within the last 3 years the following,
— Developing and implementing strategic advice in a complex programme with multiple stakeholders,
— Developing and implementing strategic advertising campaigns with diverse target audiences and stakeholders,
— Demonstrate an understanding of the key challenges facing the public sector in Northern Ireland.
Within the example(s), the individual roles and responsibilities of each of the Key Personnel responsible for providing the strategic advice element of this contract going forward must be provided.
Note: Within the last 3 years is within 3 years of the closing date of this tender competition.
Response to each selection criteria in Point 2 must not exceed 4 A4 pages.
Arial, Font size 12 and 1.5 spacing must be used.
Section IV: Procedure
Section VI: Complementary information
Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once): Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once): https://e-sourcingni.bravosolution.co.uk and click the link to register – Accept the terms and conditions and click ‘continue’ – Enter your correct business and user details – Note the username you chose and click ‘Save’ when complete – You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender – Login to the portal with the username/password – Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) – Click on the relevant PQQ/ ITT to access the content. – Click the ‘Express Interest’ button at the top of the page. – This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box 3. Responding to the tender – Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) – You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification – Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT – There may be a mixture of online & offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.
The Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.5)Date of dispatch of this notice:15.8.2013