Advertising and Marketing Services for Financial Conduct Authority

Communications strategy; strategy planning; creative development and execution; campaign delivery.

United Kingdom-London: Advertising and marketing services

2013/S 227-395261

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Financial Conduct Authority
25 The North Colonnade
For the attention of: Adam Perry
E14 5HS London
UNITED KINGDOM
Telephone: +44 2070664940
E-mail: adam.perry@fca.org.uk
Fax: +44 2070664941

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

National or federal agency/office

I.3)Main activity

Economic and financial affairs

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
NUTS code

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Duration of the framework agreement

Duration in years: 4

II.1.5)Short description of the contract or purchase(s)

The Financial Conduct Authority is looking for a strategic partner or partners to support its delivery of a consumer marketing strategy.
The FCA needs to establish a strategic relationship with an agency partner/s to provide support in terms of:
— communications strategy
— strategy planning
— creative development and execution
— campaign delivery
The supplier/s will need to have a creative approach to reaching consumers and extensive experience in behaviour change communications working across a range of channels.
Building confidence in and understanding of the FCA’s work and remit is essential for all audiences. But there is an immediate need to define and establish the FCA’s identity and role within the consumer landscape, its consumer brand – within the overall FCA brand – and its consumer voice. So that when and where the FCA reaches out to consumers they know what it stands for.
The FCA’s consumer marketing strategy will need to be sufficiently flexible to reach very different markets (mortgages, loans, investments, insurance) and engage with very different consumers from the financially savvy, to consumers in vulnerable circumstances.
The FCA’s consumer marketing strategy will be built on the need to alert consumers to emerging issues and scams in the financial services sector, to ensuring they know and understand their rights and that they know where to get help. The issues at hand will always be difficult, complex topics that people do not want to engage with.
The FCA is operating in a busy consumer landscape and will want to work with and not compete against the many successful organisations already known and well regarded by consumers. There will also be specific projects and issues where the FCA will need to work with partners in order to reach the target audience.
The successful supplier/s will be able to demonstrate considerable experience of delivering similar solutions for other large organisations.
Use of innovative and creative tactics and strategies to reach a diverse range of consumers should be evidenced by the successful supplier/s.
The successful supplier/s must be able to demonstrate that they can provide support in communications strategy, strategy planning, creative development and execution, campaign delivery and partnership marketing. It would also be desirable to be able to provide expertise in event planning and PR. They must be able to demonstrate extensive experience in successfully delivering behavioural change communications to diverse audiences.

II.1.6)Common procurement vocabulary (CPV)

79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

II.1.9)Information about variants

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

II.2.2)Information about options

II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Suppliers Instructions How to Express Interest in this Tender~: 1. Register your company on the eSourcing portal (this is only required once) – Browse to the eSourcing Portal: https://fca.bravosolution.co.uk and click the link to register – Accept the terms and conditions and click ‘continue’ – Enter your correct business and user details – Note the username you chose and click ‘Save’ when complete – You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender – Login to the portal with the username/password – Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) – Click on the relevant PQQ/ ITT to access the content. – Click the ‘Express Interest’ button at the top of the page. – This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box 3. Responding to the tender – Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) – You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification – Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT – There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.

III.2.2)Economic and financial ability

III.2.3)Technical capacity

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

IV.2.2)Information about electronic auction

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

20.12.2013

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

VI.2)Information about European Union funds

VI.3)Additional information

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:20.11.2013