Advertising and Media Buying Tender

Advertising and Media Buying Tender

The Council is seeking to appoint a supplier to provide advertising services to include: media buying across all services of the Council; template design and public information notices; creative design for recruitment and general campaigns.

United Kingdom-Aberdeen: Advertising and marketing services

2014/S 081-141655

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Aberdeenshire Council
Woodhill House, Westburn Road
Contact point(s): Business Services
For the attention of: Director of Business Services
AB16 5GB Aberdeen
UNITED KINGDOM
Telephone: +44 1224665650
Fax: +44 1224665656

Internet address(es):

General address of the contracting authority: http://www.aberdeenshire.gov.uk

Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00232

Electronic access to information: www.publiccontractsscotland.gov.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: Aberdeenshire Council
Woodhill House, Westburn Road
Contact point(s): Business Services
For the attention of: Kate Bond, Head of Customer Communication & Improvement
AB16 5GB Aberdeen
UNITED KINGDOM
Telephone: +44 1224665650
Fax: +44 1224665656
Internet address: http://www.aberdeenshire.gov.uk

I.2)Type of the contracting authority

Regional or local authority
I.3)Main activity

General public services
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Provision of Advertising Services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Aberdeenshire
NUTS code UKM50

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

The Council is seeking to appoint a supplier to provide advertising services to include: media buying across all services of the Council; template design and public information notices; creative design for recruitment and general campaigns. The contract duration will be 3 years with the option to extend for up to a further 12 months.
The Council is keen to work with a supplier able to offer advertising design, media buying and full management support, as well as offering innovative ways to deliver strong and positive results in more efficient ways.
Note: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=299978

II.1.6)Common procurement vocabulary (CPV)

79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 1 800 000 and 2 600 000 GBP
II.2.2)Information about options

Options: yes
Description of these options: An optional 12 month extension may be utilised.
II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 1
II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As Per Invitation to Tender. Jointly and severally liable.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As per Invitation to Tender.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As per Invitation to Tender.
Minimum level(s) of standards possibly required: As per Invitation to Tender.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As per Invitation to Tender.
Minimum level(s) of standards possibly required:
As per Invitation to Tender.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 8
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

809/ASF/403
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate

22.5.2014 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

11.6.2014
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: Estimated re-procurement during 2017-2018.
VI.2)Information about European Union funds
VI.3)Additional information

(SC Ref:299978)
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: An economic operator that suffers, or risks suffering loss or damage attributable to a breach of duty under the Public Contracts (Scotland) Regulations 2012 (SSI 2012/01) may bring proceedings in the Sheriff Court or the Court of Session.
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:

22.4.2014