Advertising Services for Student Recruitment
Digital Media Development and Advertising Services to Support Student Recruitment.
United Kingdom-Dundee: Advertising and marketing services
2016/S 104-185578
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Bell Street
Dundee
DD1 1HG
UNITED KINGDOM
Contact person: Carol Johnston
Telephone: +44 1382308995
E-mail: procurement@abertay.ac.uk
NUTS code: UKM21
Internet address(es):Main address: http://www.abertay.ac.uk
Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Digital Media Development and Advertising Services to Support Student Recruitment.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential students. Following a review of previous marketing activity, we have taken a decision to plan our student recruitment marketing campaigns around a digital-1st strategy. Our web site is hosted and managed in-house and this does not form part of the contract. It is expected that messaging will be consistent across platforms and we are seeking an agency to work with us across the following:
Lot 1 — Creative digital content development and production;
Lot 2 — Digital media advertising and tracking for effectiveness.
II.1.5)Estimated total value
II.1.6)Information about lots
Lots 1 and 2.
II.2.1)Title:
Creative digital content development and production
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
Dundee, Scotland.
II.2.4)Description of the procurement:
Lot 1 — Content Creation:
The successful agency will be responsible for creating distinctive and creative content that reinforces and defines the image of Abertay University and clearly conveys our brand values.
Creative content will be inspiring, raise and reinforce Abertay’s profile in key markets, and be highly appealing to the target audience.
Functions expected of contractor:
— Creative work — Development of creatives, messaging, art direction and copy-writing;
— Production — To required technical specifications, and quality standards to web and digital media standard.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
1 12-month optional extension.
II.2.10)Information about variants
II.2.11)Information about options
Should additional services to enhance the current specification of requirements be offered which does not materially alter the contract, but is deemed to offer value to the required service, the Purchaser shall consider this.
II.2.13)Information about European Union funds
II.2.14)Additional information
The European Single Procurement Document (ESPD) must be completed:
Part II — For company information only, however the Purchaser may choose not to select bidders not providing basic company information;
Part III — Economic Operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
II.2.1)Title:
Digital Media Advertising
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
Dundee, Scotland.
II.2.4)Description of the procurement:
The successful agency will deliver Abertay’s paid search, display, social media, re-marketing and key portal advertising and the review of analytics produced with the objective of growing our online voice to assist in meeting student recruitment targets.
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
1 12-month optional extension.
II.2.10)Information about variants
II.2.11)Information about options
Should a bidder offer additional services to enhance the requirement stated in the specification of requirements which does not materially alter the contract, the Purchaser may consider this.
II.2.13)Information about European Union funds
II.2.14)Additional information
The European Single Procurement Document (ESPD) must be completed:
Part II — For company information only, however the Purchaser may choose not to select bidders not providing basic company information.
Part III — Economic Operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
Bidders must provide a copy of their company’s last 2 years audited accounts.
Bidders must demonstrate that they have sufficient financial resources to deliver the service required for the full contract period.
III.1.3)Technical and professional ability
Bidders will be required to hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below:
Employers Liability 5 000 000 GBP;
Public Liability 5 000 000 GBP;
Professional Indemnity 2 000 000 GBP.
III.2.3)Information about staff responsible for the performance of the contract
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about electronic workflows
VI.3)Additional information:
ESPD:
Section 4D as referred to in the procurement documents Section 1.4.4.
Quality Management Procedures: Bidders must have documented arrangements for ensuring that the bidders apply quality management measures that are appropriate to the work for which they are being engaged. This must include business continuity procedures.
Health and Safety Procedures: Bidders must have a documented process demonstrating the bidder’s arrangements for ensuring that H and S measures are effective in reducing/preventing incidents, occupational ill-health and accidents. This must provide details of the arrangements for H and S management that are relevant to the nature and scales of the requirement.
Note: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland web site at:http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=447416
The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at:http://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx
Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.
(SC Ref:447416).
VI.4.1)Review body
Bell Street
Dundee
DD1 1HG
UNITED KINGDOM
Telephone: +44 1382308995Internet address:http://www.abertay.ac.uk
VI.5)Date of dispatch of this notice:
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