Advertising Tender Stockton-on-Tees

To manage media planning and buying in support of promotional campaigns and one-off purchases.

United Kingdom-Stockton-on-Tees: Advertising campaign services

2018/S 220-503720

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Thirteen Housing Group Ltd
North Shore, North Shore Road
Stockton-on-Tees
TS18 2NB
United Kingdom
Contact person: Ms Sara Vasey
Telephone: +44 3001111000
E-mail: sara.vasey@thirteengroup.co.uk
NUTS code: UKC

Internet address(es):Main address: http://www.thirteengroup.co.uk

Address of the buyer profile: http://www.thirteengroup.co.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.housingprocurement.com

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://www.housingprocurement.com

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Advertising

Reference number: DN376175

II.1.2)Main CPV code

79341400

II.1.3)Type of contract

Services

II.1.4)Short description:

Thirteen wants to improve both the effectiveness and efficiency of its current advertising and marketing activity by appointing a single agency to manage media planning and buying in support of promotional campaigns and one-off purchases.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKC

II.2.4)Description of the procurement:

Thirteen is looking to appoint a specialist media planning and buying agency with the necessary skills and experience to deliver a range of media campaigns for the next 3 years, with the option to extend beyond this period for a further 2 years, subject to performance.

The selected supplier must be able to deliver a high quality, value for money contract, and demonstrate an understanding of the target markets. We are looking for a constructive and proactive partnership. We are seeking genuine expertise and added value in all areas covered by the brief.

The scope of this brief encompasses providing media buying, management and consultancy services for developing media campaigns which build on the levels of awareness and understanding of Thirteen’s key products and services within the North East and further afield. The aim is to coordinate activity with regional and national platforms to create added value support for Thirteen which optimises sponsorship, editorial and advertising opportunities.

The selected agent will have a strong understanding of the media to reach a number of key audiences across a wide variety of demographics, in the main throughout the North East, but also on a national basis, as campaigns dictate.

The advertising media schedules must reflect the target markets and address the diverse geographical coverage our target markets represent. They must also have excellent links with media owners and be able to demonstrate creativity in campaign planning.

The agency will have good evidence of positive and established relationships with key media organisations to enable ongoing identification of proactive opportunities for developing sponsorship, editorial and advertising opportunities and to provide on-going review of the efficiency, coverage and return on investment.

The effective use of advertising, media sponsorship and editorial should improve the cost efficiency of our media buying.

The agency will be able to provide consultancy and work closely with the Thirteen team, partners and appointed agencies including graphic designers, on best practice in messaging, design and new outlets, should the need require.

This agency will work with Thirteen’s in-house marketing and communications teams as required.

Agencies should submit proposals which demonstrate:

— knowledge of the North East media market as well as experience of national channels,

— experience of working across a wide range of channels including print, trade, social media, online, TV, radio, cinema, outdoor and ambient,

— an understanding of appropriate media outlets for Thirteen,

— an understanding of aligning advertising, sponsorship and editorial activity to strategic approach to communications,

— the ability to provide suggestions that will improve the effectiveness of our current advertising activity linked to a wider marketing strategy,

— value for money,

— an open and transparent approach to costing/charging,

— vast expertise in planning for, analysing and evaluating campaign effectiveness, including return on investment.

Anticipated campaigns may include (but not restricted to):

— advertising Thirteen’s range of homes for rent and sale to customers and potential customers,

— promoting Thirteen’s range of support services to customers, partners and commissioning agencies,

— advertising Thirteen opportunities such as events and training,

— awareness raising campaign of Thirteen’s work and success to local and regional partners, as well as nationally.

II.2.5)Award criteria

Criteria below

Quality criterion – Name: Quality/technical questions / Weighting: 70

Price – Weighting: 30

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60

This contract is subject to renewal: yes

Description of renewals:

Agreement to extend will be required after 3 years with the possibility of extending by another 2 years depending upon service level. The maximum contract term will be 5 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 17/12/2018

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 18/12/2018

Local time: 09:00

Place:

North Shore Road, Stockton

Information about authorised persons and opening procedure:

Procurement team.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

Thirteen Housing Group
North Shore, North Shore Road
Stockton on Tees
TS18 2NB
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

12/11/2018