Agency Required for SEO and Paid Media Content

Agency Required for SEO and Paid Media Content

SEO and digital paid media to support the V&A’s core activities.

Contract summary


  • Internet development services – 72420000

Location of contract


Value of contract

£25k – £50k

Published date

15 October 2019

Closing date

31 October 2019

Contract start date

01 January 2020

Contract end date

31 December 2021

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




The V&A is looking for agencies with expertise across both SEO and digital paid media to support the V&A’s core activities and deliver actionable insights and reporting to improve performance. This contract will support both revenue growth and brand awareness for all aspects of the V&A, including the V&A in South Kensington, Museum of Childhood and V&A Dundee and areas such as the collections, V&A shop and membership.

Our strategic priorities are to:
•Increase search engine visibility for the V&A and its commercial and non-commercial activity.
•Increase traffic to and conversions in the online shop
•Increase ticket sales for all events, particularly for commercial programmes such as the V&A Academy (adult leisure learning and professional development courses)
•Raise the profile and increase sales of V&A Membership
•Drive visits from our key international markets: China, Europe and USA
•Raise the profile and visibility of the V&A as a tourist destination
•Raise the profile and visibility of the V&A families offer to encourage visits

If you’re interested, please log on to Delta at to view some more information, including details of how to get in touch.


About the buyer

Contact name

David Osborne


Cromwell Road





Other information


Please follow this link to view the notice.

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.


How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.