AHDB Digital Copywriting Contract

AHDB Digital Copywriting Contract

AHDB require experienced digital copywriters to rewrite content that was initially written for a printed publication.

Digital Copywriting for Knowledge Library

Contract summary



  • Marketing services – 79342000
  • Artistic and literary creation and interpretation services – 92310000

Location of contract

United Kingdom

Value of contract

£35,000 to £50,000

Procurement reference


Published date

8 January 2021

Closing date

31 January 2021

Closing time


Contract start date

8 February 2021

Contract end date

30 April 2021

Contract type

Service contract

Procedure type

Open (non-OJEU)

Contract is suitable for SMEs?


Contract is suitable for VCSEs?





AHDB require experienced digital copywriters to rewrite content that was initially written for a printed publication and is currently mostly in PDF format. Our aim is to make our Knowledge Library content more accessible by taking it out of PDF and putting it into searchable webpages that are well structured and specific. This is achieved by ensuring that the content is written in plain English, is well structured and meets current SEO best practices.

The Supplier shall be required to provide the following services as part of this agreement:
– Take technical content, that already exists in PDF format or other document formats, and rewrite in a style that meets the AHDB tone of voice for knowledge library content, digital copywriting best practices and SEO (Search Engine Optimisation) guidelines. The content shall be written in templates that AHDB will provide.
– The Supplier shall supply web-suitable content to AHDB in the format of a Microsoft Word document.
– Write new introductions & new titles that meet digital copywriting & SEO guidelines.
– Respond to and correct work in accordance with any feedback provided by AHDB, in accordance with the required Service Levels.
– Be willing to suggest innovative ways for how content and structure of the content can be optimised.
– Comply with the AHDB guidance on digital content when undertaking the Services under this agreement

For further details please see the Request for Quote document


More information


Additional text
The populated Response Form and supporting documents should be emailed to: Research@ahdb.org.uk by 10pm on Sunday 31 January 2021

The deadline for clarification questions is 21st January 2021.


How to apply


Follow the instructions given in the description or the more information section.


About the buyer


Contact name

Diana Rees & Kate Harries


AHDB, Stoneleigh Park