AHDB PR and Marketing Requirements in Japan

AHDB PR and Marketing Requirements in Japan

AHDB Exports is looking for a Japanese, (capacity for English) PR and marketing representative in Japan for British beef, pork, lamb and dairy products.

United Kingdom-Kenilworth: Public relations services

2020/S 031-073724

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
NUTS code: UKG13
Postal code: CV8 2TL
Country: United Kingdom
Contact person: Sarah Jackson
E-mail: sarah.jackson@ahdb.org.uk
Telephone: +44 2072385921
Internet address(es):Main address: www.ahdb.org.uk

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Agriculture and Horticulture

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

AHDB PR and Marketing Requirements in Japan

Reference number: 2019-407

II.1.2)Main CPV code

79416000

II.1.3)Type of contract

Services

II.1.4)Short description:

AHDB Exports is looking for a Japanese, (capacity for English) PR and marketing representative in Japan for British beef, pork, lamb and dairy products.

The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.

Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales.

II.1.5)Estimated total value

Value excluding VAT: 800 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: 00
Main site or place of performance:

JAPAN.

II.2.4)Description of the procurement:

AHDB Exports is looking for a Japanese, (capacity for English) PR and Marketing Representative in Japan for British beef, pork, lamb and dairy products.

The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.

Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales.

— liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights,

— identify and develop priority market channels for British, beef, pork, lamb and dairy products,

— effectively maintain and build new relationships with relevant contacts in Japan. Where appropriate, work jointly with them to increase market exposure and demand for British beef, pork, lamb and dairy products,

— devise and implement effective local strategies to promote British beef, lamb, pork and dairy products aimed at increasing awareness and brand loyalty,

— devise and implement online and social media strategy in conjunction with AHDB central teams to raise awareness of British beef, pork lamb, and dairy products,

— act as a brand ambassador for British produce,

— liaise with central AHDB staff in areas such as media, PR, digital.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 800 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 22/05/2020
End: 21/05/2024
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Suppliers instructions how to express interest in this tender and respond to the opportunity:

1) Register your company on the eSourcing portal (this is only required once)

— browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register,

— accept the terms and conditions and click ‘continue’,

— enter your correct business and user details,

— note the username you chose and click ‘Save’ when complete,

— you will shortly receive an email with your unique password (please keep this secure).

2) Express an Interest in the tender

— login to the portal with the username/password,

— click the ‘PQQs/ITTs Open To All Suppliers’ link. (These are pre-qualification questionnaires or invitations to tender open to any registered supplier),

— click on the relevant PQQ/ITT to access the content,

— click the ‘Express Interest’ button at the top of the page,

— this will move the PQQ/ITT into your ‘My PQQs/My ITTs’ page. (This is a secure area reserved for your projects only),

— you can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box.

3) Responding to the tender

— click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining),

— you can now use the ‘Messages’ function to communicate with the buyer and seek any clarification,

— note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ITT,

— there may be a mixture of online and offline actions for you to perform (there is detailed online help available). You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 13/03/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 13/03/2020
Local time: 13:00
Place:

AHDB Head Office, Stoneleigh Park, Kenilworth, Warwickshire.

Information about authorised persons and opening procedure:

Procurement managers.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United Kingdom

VI.4.2)Body responsible for mediation procedures

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United Kingdom
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United Kingdom

VI.5)Date of dispatch of this notice:

10/02/2020