AHDB PR Tender
1. Press and PR with restaurants; 2. PR event with the Parisian food service sector; 3. PR event with supermarkets in France.
United Kingdom-Kenilworth: Public relations services
2016/S 142-257601
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
Agriculture and Horticulture Development Board
Stoneleigh Park, Warwickshire
For the attention of: Jackson Sarah
CV8 2TL Kenilworth
United Kingdom
E-mail: sarah.jackson@ahdb.org.uk
Internet address(es):
General address of the contracting authority: www.ahdb.org.uk
Further information can be obtained from: Agriculture and Horticulture Development Board
Stoneleigh Park, Warwickshire
For the attention of: Sarah Jackson
CV8 2TL Kenilworth
United Kingdom
E-mail: procurement@ahdb.org.uk
Internet address: www.ahdb.org.uk
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.3)Main activity
I.4)Contract award on behalf of other contracting authorities
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: England,
France.
NUTS code FR
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement
Duration of the framework agreement
Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement
Estimated value excluding VAT:
Range: between 650 000 and 700 000 EUR
II.1.5)Short description of the contract or purchase(s)
1. Press and PR with restaurants;
2. PR event with the Parisian food service sector;
3. PR event with supermarkets in France.
British beef and lamb still have an image issue following BSE which needs to be corrected by sending out positive messages installing confidence in the product through influential channels down to the restaurateurs. QSM beef and lamb suffer from a lack of visibility with restaurants in Paris, AHDBs’ aim is to increase awareness of QSM and PGI WC with French and English restaurants.
AHDBs’ QSM scheme and PGI West Country scheme suffer from a lack of visibility in the food service sector in England and France. A large number of branded beef cuts are available, with the cuts often marketed via a beef breed related brand which quality is often not assured via any rigorous quality scheme. AHDBs’ aim is to increase the awareness of QSM and PGI WC with French and English restaurants.
British lamb represents quarter of the lamb offer in France, with most of the lamb imported from the UK which is sold through large French multiples, the main consumption area being Paris, north and south east of France. AHDB France have developed a branding strategy to differentiate and add value to the UK lamb market based on the association of AHDB QSM with the St George brand.
II.1.6)Common procurement vocabulary (CPV)
79416000, 79416100
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots
II.2.1)Total quantity or scope:
To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service:
A PR event with the Parisian food service sector.
A PR event with supermarkets in France focussed principally on QSM/St George Lamb.
For PR events for the Parisian food service sector, all field marketing activities are designed to increase the visibility of a selection of brands on menus where meat is positioned at the core centre of the menu. Outcome would be the visibility of British beef or lamb appearing on Parisian menus.
For joint Press and PR activity for meat restaurants in England and France, the agency would be expected to present an innovative project designed to increase awareness of the quality of beef and lamb and other food products (pork and dairy) in the food service sector in France and England. The focus should be around the complementarity of English and French food and drinks, on a high-quality segment. The outcome would be to increase QSM and PGI WC with French and English restaurants.
For PR events for the retail sector, the agency should be able to present an activity/event designed to strengthen further the loyalty of supermarkets to St George lamb. This is done by the repetition of this activity, building loyalty between supermarkets and the St George brand, and also between shoppers and the St George brand. The outcome would be to consolidate the position of St George in the French retail sector and to develop a concept that strengthens loyalty of supermarkets across France to the brand.
Estimated value excluding VAT:
Range: between 650 000 and 700 000 EUR
II.2.2)Information about options
II.3)Duration of the contract or time limit for completion
Section III: Legal, economic, financial and technical information
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: Request ITT documents through procurement@ahdb.org.uk for the attention of SARAH JACKSON — Ref QSM PR activities on all correspondence.
III.2.2)Economic and financial ability
III.2.3)Technical capacity
Details will be announced within ITT documents.
Minimum level(s) of standards possibly required:
Details will be announced within ITT documents.
III.3.1)Information about a particular profession
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2.1)Award criteria
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Place: Agriculture & Horticulture Development Board
Stoneleigh Park, Warwickshire
For the attention of: Sarah Jackson
CV8 2TL KenilworthPersons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement executives.
Section VI: Complementary information
VI.3)Additional information
VI.4.2)Lodging of appeals
VI.5)Date of dispatch of this notice:
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