AHDB PR Tender

1. Press and PR with restaurants; 2. PR event with the Parisian food service sector; 3. PR event with supermarkets in France.

United Kingdom-Kenilworth: Public relations services

2016/S 142-257601

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Agriculture and Horticulture Development Board
Stoneleigh Park, Warwickshire
For the attention of: Jackson Sarah
CV8 2TL Kenilworth
United Kingdom
E-mail: sarah.jackson@ahdb.org.uk

Internet address(es):

General address of the contracting authority: www.ahdb.org.uk

Further information can be obtained from: Agriculture and Horticulture Development Board
Stoneleigh Park, Warwickshire
For the attention of: Sarah Jackson
CV8 2TL Kenilworth
United Kingdom
E-mail: procurement@ahdb.org.uk
Internet address: www.ahdb.org.uk

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Other: agriculture and horticulture

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

QSM PR activity for French market.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: England,
France.

NUTS code FR

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract

II.1.4)Information on framework agreement

Duration of the framework agreement

Duration in years: 4

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 650 000 and 700 000 EUR

II.1.5)Short description of the contract or purchase(s)

AHDB are looking for a supplier to fulfil the following:
1. Press and PR with restaurants;
2. PR event with the Parisian food service sector;
3. PR event with supermarkets in France.
British beef and lamb still have an image issue following BSE which needs to be corrected by sending out positive messages installing confidence in the product through influential channels down to the restaurateurs. QSM beef and lamb suffer from a lack of visibility with restaurants in Paris, AHDBs’ aim is to increase awareness of QSM and PGI WC with French and English restaurants.
AHDBs’ QSM scheme and PGI West Country scheme suffer from a lack of visibility in the food service sector in England and France. A large number of branded beef cuts are available, with the cuts often marketed via a beef breed related brand which quality is often not assured via any rigorous quality scheme. AHDBs’ aim is to increase the awareness of QSM and PGI WC with French and English restaurants.
British lamb represents quarter of the lamb offer in France, with most of the lamb imported from the UK which is sold through large French multiples, the main consumption area being Paris, north and south east of France. AHDB France have developed a branding strategy to differentiate and add value to the UK lamb market based on the association of AHDB QSM with the St George brand.

II.1.6)Common procurement vocabulary (CPV)

79416000, 79416100

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

AHDB France require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, and the PGI West Country (beef and lamb).
To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service:
A PR event with the Parisian food service sector.
A PR event with supermarkets in France focussed principally on QSM/St George Lamb.
For PR events for the Parisian food service sector, all field marketing activities are designed to increase the visibility of a selection of brands on menus where meat is positioned at the core centre of the menu. Outcome would be the visibility of British beef or lamb appearing on Parisian menus.
For joint Press and PR activity for meat restaurants in England and France, the agency would be expected to present an innovative project designed to increase awareness of the quality of beef and lamb and other food products (pork and dairy) in the food service sector in France and England. The focus should be around the complementarity of English and French food and drinks, on a high-quality segment. The outcome would be to increase QSM and PGI WC with French and English restaurants.
For PR events for the retail sector, the agency should be able to present an activity/event designed to strengthen further the loyalty of supermarkets to St George lamb. This is done by the repetition of this activity, building loyalty between supermarkets and the St George brand, and also between shoppers and the St George brand. The outcome would be to consolidate the position of St George in the French retail sector and to develop a concept that strengthens loyalty of supermarkets across France to the brand.
Estimated value excluding VAT:
Range: between 650 000 and 700 000 EUR

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Starting 21.10.2016. Completion 20.10.2020

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Please see main ITT.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and severable liability.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Request ITT documents through procurement@ahdb.org.uk for the attention of SARAH JACKSON — Ref QSM PR activities on all correspondence.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: AHDB reserve the right to check on insurance levels and run financial checks should they deem fit.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Details will be announced within ITT documents.
Minimum level(s) of standards possibly required:
Details will be announced within ITT documents.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

2015-116

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 31.8.2016 – 11:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

31.8.2016 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English. French.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 31.8.2016 – 12:00
Place: Agriculture & Horticulture Development Board
Stoneleigh Park, Warwickshire
For the attention of: Sarah Jackson
CV8 2TL KenilworthPersons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Procurement executives.

Section VI: Complementary information

VI.1)Information about recurrence

VI.2)Information about European Union funds

VI.3)Additional information

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: AHDB will incorporate a standstill period at the point of information when the award contract is communicated to tenderers. The notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The public contracts regulations 2015 (SI 2015) provide the aggrieved parties who have been harmed or at the risk of harm by a breach of the rules takes no action in the high court (England, Wales and Northern Ireland).

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

21.7.2016

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