AHDB Purchase Data Requirements

AHDB Purchase Data Requirements

This tender opportunity is broken down into 3 Lots, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each Lot.

United Kingdom-Kenilworth: Data analysis services

2020/S 129-318078

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
NUTS code: UKG13 Warwickshire
Postal code: CV8 2TL
Country: United Kingdom
E-mail: procurement@ahdb.org.uk
Telephone: +44 2072385921
Internet address(es):Main address: www.ahdb.org.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Agriculture and Horticulture

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

AHDB Purchase Data Requirements (Lots 1, 2 and 3)

Reference number: 2019-420

II.1.2)Main CPV code

72316000 Data analysis services

II.1.3)Type of contract

Services

II.1.4)Short description:

The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB’s own, and third party information (either bought or publically available). This tender opportunity is broken down into 3 lots, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each lot.

This majority of the specification is for lot 1 which is the most important part of the tender as it is a consistent requirement for purchase data.

Lot 2 is for campaign evaluation.

Lot 3 is for targeted surveys.

Lot 2 and 3 specification can be found in the appendix of this document.

It is unknown how often lots 2 and 3 will be required (if at all) but having an already assigned agency will allow for more efficient turnaround for AHDB.

Contract length: The tendered contract is for 2 years and intends to begin from May 2021 with the option to extend for a further 2 periods of 12 months each after the initial 2-year period.

II.1.5)Estimated total value

Value excluding VAT: 2 120 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 3
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

One supplier may be awarded all 3 lots, or a single supplier will be awarded per lot.

II.2)Description

II.2.1)Title:

Lot 1: Purchase Data

Lot No: 1

II.2.2)Additional CPV code(s)

72316000 Data analysis services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 1 is for AHDB core retail data analysis and makes up the main part of the contract for Lot 1 AHDB needs to engage with a supplier who can deliver the following service:

• the ability to run data based on 52, 12 and 4-weekly time periods;

• online platform to access results with the ability to create custom tables;

• to run and export historic trends (5 years) to monitor product retail performance;

• ability to export data to PowerPoint/Excel;

• core AHDB team access (unlimited users) to software analysis tools to undertake raw analysis. Including any online platforms which allows sharing across wider AHDB team members.

— we require a fully supportive team that are able to help on day-to-day requests as well as deliver insights and analysis;

— fortnightly on-site days by core team members (under non COVID circumstances);

— account team to respond to AHDB analysis briefs;

— category review de-briefs (minimum one per sector a year), seasonal de-briefs (e.g. Valentine’s Day, Easter, Mother’s Day, Father’s Day, summer, Halloween, Bonfire Night and Christmas), deep dives based on themes (typically 3 a year based on AHDB strategic focus areas e.g. added value market, importance of promotions, premium market) & annual “state of the nation” presentation to wider AHDB stakeholders;

— topline category reporting for red meat, potatoes – To populate agreed template with latest trends on each data release,

— agency time to develop custom reporting and responds to request for analysis into product/market performance trends

— weekly work planner outlining live tasks plus 30 min weekly conference call on a Monday to run through priorities for coming week. AHDB have Microsoft Teams dial in services which can set this up.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 2 120 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/05/2021
End: 02/05/2025
This contract is subject to renewal: yes
Description of renewals:

This contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot No: 2

II.2.2)Additional CPV code(s)

72316000 Data analysis services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

Lot 2: campaign evaluation

AHDB currently complete investment tests and evaluations of its activities. AHDB Market Development campaigns often involve activity directed at consumers with a view of altering purchase habits in sector related products, as well as attitudes. For selected campaigns AHDB need to look at the impact these campaigns have had on retail sales, in particular obtaining campaign driven sales and ROI attributable to the marketing campaign, along with the ability to review campaign performance across channel.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/05/2021
End: 02/05/2025
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot No: 3

II.2.2)Additional CPV code(s)

72316000 Data analysis services

II.2.3)Place of performance

NUTS code: UK UNITED KINGDOM

II.2.4)Description of the procurement:

From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, and to pin point influencing factors.

AHDB wish to obtain a costing structure and outline from each agency on how they would have the ability to ask questions based on known retail behaviour. The exact requirements for 2021 onwards are not known at this stage.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/05/2021
End: 02/05/2025
This contract is subject to renewal: yes
Description of renewals:

This contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 10/08/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 10/08/2020
Local time: 12:30
Place:

AHDB HQ

Information about authorised persons and opening procedure:

Procurement manager.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

There are 3 lots within this opportunity. A single supplier may be awarded all 3 lots, or single suppliers for each lot.

VI.4)Procedures for review

VI.4.1)Review body

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United Kingdom

VI.4.2)Body responsible for mediation procedures

Official name: Defra
Postal address: Nobe House, 17 Smith Square
Town: London
Postal code: SW1P 3JR
Country: United Kingdom
VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Official name: Defra
Postal address: Nobel House, 17 Smith Square
Town: London
Postal code: SW1P 3JR
Country: United Kingdom

VI.5)Date of dispatch of this notice:

03/07/2020