App Strategy Development Workshops Leicester

App Strategy Development Workshops Leicester

As part of the business development support offered, we are looking to commission a provider to devise and present informal and interactive sessions around the stages of App Development, including: conceiving a strategy, preparing a plan and implementing that plan.

REFERENCE PAN0813

Facilitator sought for APP STRATEGY DEVELOPMENT workshops (PAN0813)
Awarding body Leicester City Council

EST. START DATE: 12/01/2015
EST. END DATE: 27/02/2015

Description

As part of the business development support offered, we are looking to commission a provider to devise and present informal and interactive sessions around the stages of App Development, including: conceiving a strategy, preparing a plan and implementing that plan. We want to help individual businesses be clear about steps forward to developing a successful App and to give a straightforward approach to the decision-making process about strategy development, plan development and plan implementation.

The sessions should be innovative and interactive with practical tasks and examples. Key points should be supported by the use of real-life examples wherever possible, so that those attending will each leave with something of value for their business. Participants should be able to use any hand-outs and templates during and after the session within their business.

This APP STRATEGY DEVELOPMENT series is likely to consist of three 3-hour sessions as follows:

1. Strategy development
– The importance of staying competitive
– Techniques to develop new app ideas
– Managing new app trials
– Defining strategic goals for a new app
– ROI & monetisation
– Full release vs. limited release
– Life-cycle of an app
– Forecasting demand
– Developing a value proposition

2. The App development plan
– Preparing the plan
– Key stages and activities
– A step-by-step process
– Involving stakeholders
– Developing an effective PR campaign
– App store positioning
– Milestones of the plan
– Typical launch mistakes
– Common pitfalls
– Best practice in App launches

3. The plan implementation
– Internal and external launches
– Using customer feedback
– Using social media
– Marketing communications techniques
– Evaluating product readiness
– Developing KPI’s
– Post-launch reviews

We also welcome innovative and alternative suggestions along with practical and proven ideas on how to develop and extend on each topic

To access the documentation, either:

1 Click on the “Apply Online” button to be found below the contact details to the right of this screen which will take you to the EastMidsTenders portal. Click on the “View Opportunities” button to view contracts and locate the opportunity. Register if you have not already done so to express an interest and gain access to the quotation document.

2 Paste the following link into your web browser:

https://www.eastmidstenders.org/procontract/emp/supplier.nsf/frm_opportunity?openForm&contract_id=CONTRACT-9QRL-ZRYZKZ&opp_id=OPP-HIS-9QSE-MS1WWN&search_id=&org_id=ORG-EASD-98TLGG&from=supplier_home

This should be returned by 1400hrs on 28th November 2014 at the very latest.

Organisations are asked to regularly check this opportunity on Source Leicestershire for any updates. Any advertised opportunity might be updated or removed at short notice due to unforeseen circumstances.

Applicants should note that due to the technicality of the software package being used to create this advert, this Opportunity will become “invisible” at midnight on 27th November 2014, Applicants are therefore requested to save all documentation relating to this Opportunity locally

Additional information

Contract Type One off
Procurement Process Open Tender
Estimated ValueTEXT DESCRIPTION
Category Training & Conferences, Business, Information Communication Technology,
CPV codes
Suitable for SME YES

DOCUMENT AVAILABLE UNTIL

28 November 2014

14 days

SUBMISSION RETURN BY

28 November 2014

14 days

CONTACT DETAILS

Leicester City Council
Hussain Dakri, Procurement Officer, Tel No: 0116 454 6557
4th Floor,
Rutland Wing,
115 Charles Street Leicester LE1 1FZ