Appointment of an Advertising and Design Agency

Appointment of an Advertising and Design Agency

1. Campaign related above and below the line advertising – media planning and buying, advertising, production, print, promotions, tactical activity, event promotions and strategic alliances (this list is not exhaustive).

United Kingdom-Belfast: Advertising and marketing services

2015/S 162-296919

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Tourism NI
St Anne’s Court 59 North Street Belfast
Contact point(s):
BT1 1NB Belfast

Internet address(es):

Address of the buyer profile:

Electronic access to information:

Electronic submission of tenders and requests to participate:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

Tourism NI Appointment of an Advertising and Design Agency.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Northern Ireland.

NUTS code UKN0

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Tourism Northern Ireland (TNI) wishes to appoint a Contractor to devise and implement the following types of marketing communications activity in the Northern Ireland and Republic of Ireland markets;
1. Campaign related above and below the line advertising – media planning and buying, advertising, production, print, promotions, tactical activity, event promotions and strategic alliances (this list is not exhaustive)
2. Digital marketing to include SEO, PPC, and digital campaigns
3. Design and print of a wide variety of collateral and promotional material TNI currently have a Marketing Services Design Contract in place. That service will automatically transfer to this contract from the 26.3.2016. The appointed Contractor must be capable of managing a contract of this scale, not only in terms of duration and value but also in terms of strategic importance to TNI, the range of issues to be addressed and the accountability that comes with a contract of this nature. All budgets are subject to ministerial approval. No guarantee is given to the level and value of the work to be placed throughout the lifetime of the contract awarded. All aspects are subject to the availability of funds and to the continuing assessment of business need.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79341000, 79341400, 79342200, 79342000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

See Section II.1.5.
Estimated value excluding VAT: 14 000 000 GBP

II.2.2)Information about options

Options: yes
Description of these options: Initial period of 2 years with option to extend for 2 further periods of 1 year each.
II.2.3)Information about renewals

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

None required.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payments will be made in accordance with the terms and conditions to be set out in the contract documentation.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

No special form is required but one member of a consortium may be required to accept prime contractor responsibility for the other member(s), and a consortium will be required to form a legal entity with appropriate parent company guarantees,

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: The successful Contractor’s performance on this Contract will be managed as per specification and regularly monitored.
Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Central Procurement Directorate for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and this Contract may be terminated.
The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability

III.2.3)Technical capacity

Minimum level(s) of standards possibly required:
In order to pass the Selection Stage, Tenderers must demonstrate through the use of example(s) of project(s) carried out within the last 3 years that their company has the necessary experience of delivery of Advertising and Design as described in Schedule 1 — Specification Schedule. Maximum of 3 examples.
Details of the methodology for managing the delivery of the contract(s) including what systems and processes were/ are in place and how sub-contractors were managed (if applicable).
Examples should include work which demonstrates tenderers’ ability to address the brief, are within budget, produce results and have been managed effectively.
Examples of project(s) submitted must be full bursts of campaigns which have been evaluated. This must include;
— Name of the contract awarded and contract reference,
— Customer name and address,
— Date awarded,
— Brief description of the scope of the contract and services required.
Examples should clearly outline experience in the following core competencies:
— Strategic Direction and Strategic Planning;
— Media Direction;
— Creative Direction; and
— Account Direction.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 18.9.2015 – 15:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

18.9.2015 – 15:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up


IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 18.9.2015

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: CPD will comply with the Public Contracts Regulations 2015 and, where appropriate, will incorporate a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. This provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice: