Appointment of Creative Agencies for University of Southampton

We are seeking agencies who can help the University promote its ‘life changing’ brand and communicate our vision and values to a global audience.

United Kingdom-Sunderland: Advertising and marketing services

2017/S 069-131318

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Sunderland
2nd Floor Edinburgh Building Chester Road
For the attention of: Andrea Brook
SR1 3SD Sunderland
United Kingdom
Telephone: +44 1915152851

Internet address(es):

General address of the contracting authority: https://in-tendhost.co.uk/universityofsunderland/aspx/Home

Electronic access to information: https://in-tendhost.co.uk/universityofsunderland/aspx/Home

Electronic submission of tenders and requests to participate: https://in-tendhost.co.uk/universityofsunderland/aspx/Home

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

UoS/Creative Design Agencies/1116.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services

NUTS code UKC23

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract

II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The University of Sunderland is seeking to appoint creative partner/s to work with us over a period of 3 years with an option to extend for a further year:-
1 — Full Service Creative Agency
2 — Graphic Design Specialist Partner
We are seeking agencies who can help the University promote its ‘life changing’ brand and communicate our vision and values to a global audience in a highly competitive and regulated market.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79342100, 79342200, 79342000, 79822500, 79341400, 79341000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The University of Sunderland is seeking to appoint creative partner/s to work with us over a period of three years with an option to extend for a further one year. These contracts will also be available to our subsidiary companies and affiliated brands and to the University of Sunderland Students’ Union.
Total value of the contract over 4 years is anticipated to be (GBP excluding VAT):
Full Service Creative Agency — 600 000 GBP
Graphic Design Specialist Partner — 340 000 GBP
For the purpose of this tender award and any subsequent services which may be connected with the original award we reserve the right to spend a further 40 % of the anticipated spend for University of Sunderland and all organisations listed above.
We are seeking partner companies who can help the University of Sunderland promote our ‘life-changing’ brand and communicate our vision and values to a global audience in a highly competitive and regulated market.
The appointed companies will partner with the University to provide creative solutions to help the University recruit students, further awareness and understanding our brand and to work across a number of sub-brands and interests.
Details of expenditure or potential future uptake are given in good faith as a guide to assist you in submitting your tender. This should not be interpreted as an undertaking or guarantee to purchase any goods or services to any particular value and do not form part of the Contract.
Expressions of interest through:

https://in-tendhost.co.uk/universityofsunderland/aspx/Home

II.2.2)Information about options

Options: yes
Description of these options: Option to extend by 1 year.
Provisional timetable for recourse to these options:
in months: 36 (from the award of the contract)

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Full Service Creative Agency

1)Short description

We are seeking a partner who can help the University to promote its ‘life-changing’ brand and communicate our vision and values to a global audience in a highly competitive and regulated market.
The appointed agency will partner with the University to provide creative solutions to market the University regionally, nationally and globally across the full range of media channels — TV, cinema, radio, out of home, press, and a variety of digital channels as appropriate.
The agency would also be expected to produce the University’s branded print publications such as our undergraduate prospectus. A proven track record of providing creative design solutions that demonstrate a return on investment is required.
The successful agency would be required to work closely with the University’s appointed media buying/strategic planning agency.
We envisage that 5 suppliers will be invited to tender to the 2nd phase of the tender.
This company will work primarily with Marketing and Recruitment but may work directly with other Services or enterprises. They will lead on the University’s student recruitment branding positioning and be expected to provide the following:
— Creative branding, design and artwork for all University’s major advertising campaigns (including undergraduate including late applicants, postgraduate, and clearing)
— Create engaging and impactful University prospectuses and other student recruitment publications and associated material
— Marketing advice and creative solutions for our major CRM campaigns
— Advice on data capture, campaign measurement and personalisation
— Collaboration with our nominated media buying/strategic planning agency agree media channels and tactics
— Digital marketing and advertising advice, expertise and creative
— Creative solutions for University sub-brands if required
— General support for any other marketing-related projects.

2)Common procurement vocabulary (CPV)

79340000, 79342100, 79342200, 79341400, 79342000, 79341000

3)Quantity or scope

This is expected to run for 3 years with an option to extend for a further 1 year.
Any commissions under this contract or framework maybe subject to external funding from bodies such as Arts Council, ERDF, Heritage Lottery Fund, LEP etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive.
Estimated value excluding VAT:
Range: between 600 000 and 840 000 GBP

4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Lot No: 2 Lot title: Graphic Design Specialist Partner

1)Short description

The University would like to appoint a creative partner (separate to the company selected in Lot 1) to provide specific graphic design support for the University. This company will provide a focused and dedicated graphic design service, and would offer:
— Branding expertise and in-depth experience of corporate identity development for our spin-off enterprises.
— Proven and compelling evidence of creativity in the production of printed material (including volume brochures, magazines etc).
— A broad spectrum of marketing advice and an understanding of measuring impact and ROI.
— A proven track record of applying branded design to digital platforms and applications.
— A strong understanding of producing publications and communications for corporate audiences
If required, the successful company would work with the University’s nominated media buying/strategic planning partner. We envisage that 5 suppliers will be invited to the 2nd phase of this process.

2)Common procurement vocabulary (CPV)

79822500, 79342000

3)Quantity or scope

4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Will be identified in payment provisions to be included within the tender documents.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Group or Consortia bidders must be jointly and severably liable.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Further information will be requested in the form of a selection questionnaire.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Further information will be requested in the form of a selection questionnaire.
Minimum level(s) of standards possibly required: Further information will be requested in the form of a selection questionnaire.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Further information will be requested in the form of a selection questionnaire.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

competitive dialogue

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 5

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated yes

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

UoS/Creative Design Agencies/1116

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 5.5.2017 – 17:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

5.5.2017 – 17:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

IV.3.8)Conditions for opening of tenders

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): Any commissions under this contract or framework maybe subject to external funding from bodies such as Arts Council, ERDF, Heritage Lottery Fund, LEP etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive.

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

University of Sunderland
2nd Floor Edinburgh Building Chester Road
SR1 3SD Sunderland
United Kingdom
Telephone: +44 1915152851
Internet address: https://in-tendhost.co.uk/universityofsunderland/aspx/Home

Body responsible for mediation procedures

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

University of Sunderland
2nd floor Edinburgh Building Chester Road
SR1 3SD Sunderland
United Kingdom
Telephone: +44 1915152851
Internet address: https://in-tendhost.co.uk/universityofsunderland/aspx/Home

VI.5)Date of dispatch of this notice:

5.4.2017

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