Audience Research Brief for Imperial War Museum Website

IWM wishes to gain a deeper understanding of our audiences’ digital behaviours.

Contract summary

Industry

Research and Development

Location of contract

SE1 6HZ

Value of contract

£13k – £15k

Published date

15 March 2017

Closing date

24 March 2017

Contract start date

10 April 2017

Contract end date

30 June 2017

Description

IWM wishes to gain a deeper understanding of our audiences’ digital behaviours. This contract relates to undertaking research to uncover our audiences’ existing and future-facing online goals and behaviour patterns in relation to our remit. This research will enable us to create a website which reflects our mission and values, and provide both existing and new audiences with the information and experiences they need.