Audience Research Framework

Audience Research Framework

National Museum of Science and Industry.

Reference number: SCM0043M

Deadline date:25/05/2012

This deadline is for… Notice deadline.

Contract value:£0 – £0

Location where the contract is to be carried out: United Kingdom Science Museum, London

Is this suitable for smaller suppliers? Yes

Name of the buying organisation: National Museum of Science and Industry (NMSI)

Original source URL


Description of the contract

The Audience Research provider will work with the internal Audience Advocate and Researchers to provide:

•High quality audience research and advocacy services to support the development of exhibitons, resources, websites and other programs and products at the Science Museum

•Provide audience research and advocacy services to ensure that the Science Museums products and programming are genuinely audience-centered

This will ensure evidence based findings from evaluation and visitor research are embedded into the development of cultural projects and to ensure the delivery of meaningful learning experiences for the museums target audiences.

This type of work is likely to include:

– Summative evaluations of temporary exhibitions

– Evaluation of audience-led events

– Evaluation of co-creative projects with new audiences

– Focus groups and content investigations to support exhibition developments

– Formative and summative testing of new websites/WebPages

– Formative evaluation of interactive exhibits to support R&D and new galleries

– Evaluation of live performances

(MT Ref:88835)

Classification of the contract

79315000 Social research services

73000000 Research and development services and related consultancy services

73100000 Research and experimental development services

73110000 Research services

73200000 Research and development consultancy services

73210000 Research consultancy services


Additional information

Contract type: Services – Unspecified

Is it a framework agreement? No

Is this contract related to a programme of funding? No

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract: 18/06/2012 – 31/05/2015


Who to contact

Contact name Annika Joy

Organisation name National Museum of Science and Industry (NMSI)

Address Science Museum, Exhibition Road, London, GB, SW7 2DD

Telephone +44 2079424000

Extension number:



Web address


How to apply

For further information please review the full notice details at