BBC Tender for Media Strategy and Buying Services
The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of external media activity.
United Kingdom-London: Advertising campaign services
Section I: Contracting authority
I.1)Name and addresses
Broadcasting House, Portland Place
Contact person: Hannah Stevenson
Telephone: +44 1234567890
Fax: +44 1234567890
NUTS code: UK
I.4)Type of the contracting authority
Section II: Object
Media Strategy and Buying Services
II.1.2)Main CPV code
II.1.3)Type of contract
The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media.
The BBC is seeking a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public.
The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and the fees payable to the agency estimated at 25 000 000 GBP.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
BBC sites across the United Kingdom – please refer to a full list of relevant sites contained within the procurement documentation.
II.2.4)Description of the procurement:
For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences who are spending less time on our owned platforms, we need to use paid for media alongside our owned media. Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The initial contract term will be for 2 years, following which the BBC may at its discretion extend the term on 2 further occasions for a period of up to 12 months on each occasion.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
Where there is more than one economic operator, the BBC reserves the right to require a grouping of economic operators to take a particular legal form or to require a single economic operator to take primary liability or to require that each party undertakes joint and several liability.
Please register your interest in this project by taking the following steps:
1) Register your company on the BravoSolution e-Tendering portal (this is only required once):
1.1) Go to https://bbc.bravosolution.co.uk
1.2) Click the link on the login page to register;
1.3) Accept the terms and conditions and click ‘Continue’;
1.4) Enter your correct business and user details;
1.5) Note the username you chose and click ‘Save’ when complete;
1.6) You will shortly receive an email with your temporary password.
2) Express an interest in the tender:
2.1) Login to the portal with the username/password;
2.2) Click the ‘PQQs/ITTs Open to all Suppliers’ link (these are pre-qualification questionnaires or invitations to tender open to any registered supplier);
2.3) Click on the relevant PQQ/ITT to access the content;
2.4) Click the ‘Express Interest’ button at the top of the page. This will move the PQQ/ITT into your ‘My PQQs/My ITTs’ page (this is a secure area reserved for your projects only);
2.5) You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ITT Details’ box.
3) Responding to the tender:
3.1) Click ‘My Response’ under PQQ/ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining);
3.2) You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification;
3.3) Note the deadline for completion, and then follow the onscreen instructions to complete the PQQ/ITT. There may be a mixture of online and offline actions for you to perform (there is detailed online help available);
3.4) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance, please consult the online help, or contact the Bravo e-Tendering help desk.
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.5)Information about negotiation
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about electronic workflows
In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Ltd) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document.
Rolls Building, 7 Rolls Building, Fetter Lane
As stated in the Public Contracts Regulations 2015. The applicable review time limits shall be as stated in Regulations 92 and 93 Public Contracts Regulations 2015.
VI.5)Date of dispatch of this notice: