BFI Promotional Campaign Tender
The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally.
Implementation of UK Global Screen Fund Promotional Campaign
BFI
Contract summary
Industry
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- Advertising and marketing services – 79340000
- Advertising services – 79341000
- Advertising consultancy services – 79341100
Location of contract
W1T 1LN
Value of contract
£0 to £460,000
Procurement reference
2021/258
Published date
5 July 2021
Closing date
4 August 2021
Closing time
12pm
Contract start date
7 September 2021
Contract end date
31 October 2022
Contract type
Service contract
Procedure type
Open procedure (OJEU)
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector.
The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships.
A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK.
The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.
The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.
We require a global media agency to create and deliver a year-long media campaign, activating the new UK Global Screen brand strategy to engage and excite audiences across key international territories. The multi-channel promotional campaign will promote and showcase the very best of the UK’s screen offer, driving an increased appetite and consumption amongst international audiences. The successful agency will demonstrate a global approach and local response, focusing on territories which will be selected based on audience research, government priority and stakeholder consultation.
We also require a supplier to create and deliver a year-long, repeatable, calendar of events and activities to promote the UK screen sector, building on existing initiatives and working closely with the BFI, in collaboration with relevant stakeholders and delivery partners.
More information
- Links
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- https://in-tendhost.co.uk/bfi/aspx/
- Tender Notice
- Additional information on how to apply for this contract
- Additional text
- To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven’t already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal.
Is a Recurrent Procurement Type? : Yes
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
Contact name
Stephen Adams
Address
BFI
21 Stephen Street
London
W1T 1LN
United Kingdom
Telephone
02079574849