BFI Promotional Campaign Tender

BFI Promotional Campaign Tender

The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally.

Implementation of UK Global Screen Fund Promotional Campaign

Contract summary



    • Advertising and marketing services – 79340000
    • Advertising services – 79341000
    • Advertising consultancy services – 79341100

Location of contract


Value of contract

£0 to £460,000

Procurement reference


Published date

5 July 2021

Closing date

4 August 2021

Closing time


Contract start date

7 September 2021

Contract end date

31 October 2022

Contract type

Service contract

Procedure type

Open procedure (OJEU)

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector.

The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships.

A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK.

The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.

The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.

We require a global media agency to create and deliver a year-long media campaign, activating the new UK Global Screen brand strategy to engage and excite audiences across key international territories. The multi-channel promotional campaign will promote and showcase the very best of the UK’s screen offer, driving an increased appetite and consumption amongst international audiences. The successful agency will demonstrate a global approach and local response, focusing on territories which will be selected based on audience research, government priority and stakeholder consultation.

We also require a supplier to create and deliver a year-long, repeatable, calendar of events and activities to promote the UK screen sector, building on existing initiatives and working closely with the BFI, in collaboration with relevant stakeholders and delivery partners.


More information


Additional text
To take part in this tender, please visit our website, at , where you will need to register, if you haven’t already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal.

Is a Recurrent Procurement Type? : Yes


How to apply


Follow the instructions given in the description or the more information section.


About the buyer


Contact name

Stephen Adams


21 Stephen Street
United Kingdom