Brand and Creative Agency Partner for National Citizen Service

Brand and Creative Agency Partner for National Citizen Service

NCS requires a brand and creative agency partner to initially design and deliver our brand identity project.

United Kingdom-London: Advertising and marketing services

2019/S 034-076916

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

National Citizen Service
The Pembroke Building, Kensington Village, Avonmore Road
W14 8DG
United Kingdom
Telephone: +44 8001978010
NUTS code: UK
Internet address(es):Main address:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement


Brand and Creative Services

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

NCS requires a brand and creative agency partner to initially design and deliver our brand identity project, and continue on as our lead creative partner on a campaign basis for the duration of the contract term.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

National Citizen Service Trust is a not-for-profit organisation incorporated by Royal Charter and established to shape, support, champion and lead a thriving National Citizen Service.

The Trust was set up by Government in 2011 to tackle some of the biggest social challenges in the UK. Through a wide range of community programmes and projects for young adults, the NCS looks to build:

— Social Cohesion — To bring our country together by building stronger, more integrated communities and fostering understanding between young people from different backgrounds,

— Social Mobility — To build essential skills for life and work, investing in our country’s future talent,

— Social Engagement — To engage young people in social action in their communities and the democratic process, building their understanding of their responsibilities as citizens.

This tender is part of a wider marketing transformation project in a pivotal year for the organisation as we have moved to become a Royal Charter Body and carry out a comprehensive recommissioning of our partner network.

NCS is ambitious to grow and inspire more young people to participate in the programme. Whilst greater control of the network to deliver recruitment and sign ups via re-commissioning, media efficiencies and digital acceleration will ensure incremental gains, awareness of and perception of the NCS brand is a major blocker amongst young people, parent and guardians and the wider general public.

We are looking for an agency who can help us deliver a razor sharp brand proposition, a brand identity that is fit for purpose in the digital age and a creative platform that can not only cut through the clutter but live and breathe through every single touchpoint in our customer journey to make NCS the best known and loved youth movement brand in the UK.

NCS requires a brand and creative agency partner to initially design and deliver our brand identity project, and continue on as our lead creative partner on a campaign basis for the duration of the contract term.

The contract will be for a duration of 2 years with the option for NCS Trust for extend for 2 12-month periods.

The potential total value of this contract is 4 000 000 GBP–10 000 000 GBP. The closing date for the SQ stage is 28.2.2019.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 10 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:


II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

With the option to extend for two further periods of 12 months each.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As per ITT documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

As per ITT documents.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Restricted procedure
Accelerated procedure

This tender process for NCS Brand and Creative services is being carried out on an accelerated time schedule. This compressed timeline is driven by the need to have creative materials prepared for the beginning of the new school year, in line with the core recruitment window for NCS. In order to achieve this deadline, final materials will need to be distributed to providers by July. The scale and complexity of the project requires the winning agency to have at least 2 months to carry out the necessary research, strategy development and creative development.

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/02/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

National Citizen Service Trust
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: