Brand and Digital Marketing Services Tender
A tender of 3 lots covering: brand marketing services.
United Kingdom-Pontyclun: Advertising and marketing services
2018/S 228-521855
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Llantrisant
Pontyclun
CF72 8YT
United Kingdom
Telephone: +44 1443222111
E-mail: lee.wilkey@royalmint.com
NUTS code: UKL15
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Provision of Brand and Digital Marketing Services
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
A tender of 3 lots covering:
— brand marketing services,
— digital marketing and advertising services; and,
— design of front end of website.
II.1.6)Information about lots
Any combination of lots.
II.2.1)Title:
Brand Marketing Services
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The Royal Mint is building its product portfolio and is entering several new markets with innovative new products and solutions. And this innovation is set to continue.
A number of these new business/product areas have been developed outside of the current Royal Mint brand which is sometimes seen as constraining in new markets. At this point The Royal Mint needs a defined brand architecture that works across several business/product areas and several markets and allows us to continue to expand.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Digital Marketing and Advertising Services
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The Royal Mint is inviting tenders for the award of a digital marketing and advertising contract. The appointed agency will be required to work with The Royal Mint’s Marketing teams to provide proactive strategic and tactical marketing activity including the execution of campaigns, creative direction and media buying services.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.1)Title:
Front End Website Design
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
In conjunction with the rebranding project (Lot 1) The Royal Mint is inviting tenders for a redesign of the front-end of its website. The Royal Mint envisages that real benefits can be realised by aligning the rebranding project with a new design of our primary website, royalmint.com. This would include the delivery of a more considered User Experience (UX) and robust User Interface (UI) that will elevate TRM to where our customers expect us to be and where we need to be for future growth and innovation.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
Polyclun
United Kingdom
VI.5)Date of dispatch of this notice: