Brand and Digital Marketing Services Tender

A tender of 3 lots covering: brand marketing services.

United Kingdom-Pontyclun: Advertising and marketing services

2018/S 228-521855

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Royal Mint
Llantrisant
Pontyclun
CF72 8YT
United Kingdom
Telephone: +44 1443222111
E-mail: lee.wilkey@royalmint.com
NUTS code: UKL15

Internet address(es):Main address: www.royalmint.com

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://royalmint.bravosolution.co.uk

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://royalmint.bravosolution.co.uk

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

Economic and financial affairs

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Provision of Brand and Digital Marketing Services

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

A tender of 3 lots covering:

— brand marketing services,

— digital marketing and advertising services; and,

— design of front end of website.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

Maximum number of lots that may be awarded to one tenderer: 3

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Any combination of lots.

II.2)Description

II.2.1)Title:

Brand Marketing Services

Lot No: 1

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKL15

II.2.4)Description of the procurement:

The Royal Mint is building its product portfolio and is entering several new markets with innovative new products and solutions. And this innovation is set to continue.

A number of these new business/product areas have been developed outside of the current Royal Mint brand which is sometimes seen as constraining in new markets. At this point The Royal Mint needs a defined brand architecture that works across several business/product areas and several markets and allows us to continue to expand.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Digital Marketing and Advertising Services

Lot No: 2

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKL15

II.2.4)Description of the procurement:

The Royal Mint is inviting tenders for the award of a digital marketing and advertising contract. The appointed agency will be required to work with The Royal Mint’s Marketing teams to provide proactive strategic and tactical marketing activity including the execution of campaigns, creative direction and media buying services.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Front End Website Design

Lot No: 3

II.2.2)Additional CPV code(s)

72413000

II.2.3)Place of performance

NUTS code: UKL15

II.2.4)Description of the procurement:

In conjunction with the rebranding project (Lot 1) The Royal Mint is inviting tenders for a redesign of the front-end of its website. The Royal Mint envisages that real benefits can be realised by aligning the rebranding project with a new design of our primary website, royalmint.com. This would include the delivery of a more considered User Experience (UX) and robust User Interface (UI) that will elevate TRM to where our customers expect us to be and where we need to be for future growth and innovation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 08/01/2019

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 09/01/2019

Local time: 09:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

The Royal Mint
Polyclun
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

22/11/2018