Brand Campaign for Royal Botanic Gardens Kew

Brand Campaign for Royal Botanic Gardens Kew

A stand-alone brand campaign that will run alongside all normal business as usual campaigns.

United Kingdom-London: Advertising campaign services

2020/S 048-114837

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Defra Network eTendering Portal
Postal address: 17 Nobel House
Town: London
NUTS code: UKI7
Postal code: SW1P 3JR
Country: United Kingdom
E-mail: s.jandu@kew.org
Telephone: +44 2072385921
Internet address(es):Main address: www.kew.org

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk/web/login.html
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk/web/login.html
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

Environment

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Brand Campaign — Royal Botanic Gardens Kew

Reference number: RBGKEW/824

II.1.2)Main CPV code

79341400

II.1.3)Type of contract

Services

II.1.4)Short description:

Brand Campaign for Royal Botanic Gardens, Kew. A stand-alone brand campaign that will run alongside all normal business as usual campaigns. The purpose of this campaign will be to show RBG Kew as a brand that is leading the debate on the natural world as a global expert in plant science, sharing the wonder and life-affirming values of plants, that is intrepid in its work and visitor experiences, is open and welcoming to a wide range of audiences and is positive and solution-focused in its outlook. The campaign needs to raise awareness of why plants matter, to encourage people to care about them and to activate people to help stop biodiversity loss. It needs to position RBG Kew as a pivotal player in the fight against biodiversity loss.

II.1.5)Estimated total value

Value excluding VAT: 200 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKI7

II.2.4)Description of the procurement:

Brand Campaign for Royal Botanic Gardens, Kew. A stand-alone brand campaign that will run alongside all normal business as usual campaigns. The purpose of this campaign will be to show RBG Kew as a brand that is leading the debate on the natural world as a global expert in plant science, sharing the wonder and life-affirming values of plants, that is intrepid in its work and visitor experiences, is open and welcoming to a wide range of audiences and is positive and solution-focused in its outlook. The campaign needs to raise awareness of why plants matter, to encourage people to care about them and to activate people to help stop biodiversity loss. It needs to position RBG Kew as a pivotal player in the fight against biodiversity loss.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Technical / Weighting: 80
Price – Weighting: 20
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/06/2020
End: 31/03/2023
This contract is subject to renewal: yes
Description of renewals:

12 months.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 4
Objective criteria for choosing the limited number of candidates:

As detailed in the tender documents.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 03/04/2020
Local time: 09:30

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 04/03/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: Royal Botanic Gardens, Kew
Town: London
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

05/03/2020