Brand Development Tender – Natural History Museum

Brand Development Tender – Natural History Museum

Brand Strategy – Lot No: 1. Brand Update and Roll-out – Lot No: 2.

United Kingdom-London: Marketing management consultancy services

2020/S 219-539052

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Natural History Museum
Postal address: Cromwell Road
Town: London
NUTS code: UKI LONDON
Postal code: SW7 5BD
Country: United Kingdom
Contact person: Mr Andy Davies Procurement Manager
E-mail: a.davies@nhm.ac.uk
Telephone: +44 2079425416
Internet address(es):
Main address: http://www.nhm.ac.uk

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/respond/J4A2JS46M7
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.delta-esourcing.com/respond/J4A2JS46M7
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Reputation and Identity: Brand Development Strategy and Design Phase

 

II.1.2)Main CPV code

79413000 Marketing management consultancy services

II.1.3)Type of contract

Services

II.1.4)Short description:

The Museum requires marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity.

 

II.1.5)Estimated total value

Value excluding VAT: 230 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Brand Strategy

 

Lot No: 1

II.2.2)Additional CPV code(s)

79413000 Marketing management consultancy services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

London.

 

II.2.4)Description of the procurement:

The Museum requires marketing consultancy services to help develop a compelling brand proposition and strategy that engages global audiences with our vision and mission, communicates the value and relevance of our science, offers commercial opportunities and makes a compelling the case for support.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 80 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 6
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:

Contained within the Procurement Documents.

 

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Brand Update and Roll-out

 

Lot No: 2

II.2.2)Additional CPV code(s)

79413000 Marketing management consultancy services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

London.

 

II.2.4)Description of the procurement:

Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 150 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 6
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)Conditions related to the contract

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 07/12/2020
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 21/12/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic payment will be used

VI.3)Additional information:

 

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-management-consultancy-services./J4A2JS46M7

To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/J4A2JS46M7

Go reference: GO-2020115-PRO-17329992

 

VI.4)Procedures for review

VI.4.1)Review body

Official name: Natural History Museum
Postal address: Cromwell Road
Town: London
Postal code: SW7 5BD
Country: United Kingdom
E-mail: nhmprocurement@nhm.ac.uk
Telephone: +44 2079425416

VI.4.4)Service from which information about the review procedure may be obtained

Official name: Natural History Museum
Postal address: Cromwell Road
Town: London
Postal code: SW7 5BD
Country: United Kingdom
Telephone: +44 2079425416

VI.5)Date of dispatch of this notice:

05/11/2020