Brand Development Tender

Brand Development Tender

The development of Brand Proposition and Articulation for Glasgow Caledonian University.

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Glasgow Caledonian University

Procurement Unit – Finance Office, 70 Cowcaddens Road,

Glasgow

G4 0BA

UK

Anne Martin

+44 1413313578

anne.martin@gcu.ac.uk

+44 1413313396
http://www.gcu.ac.uk/

1.2

Address from which documentation may be obtained


Public Contracts Scotland

N/A,

N/A

UK

N/A

+44 8445610673
http://www.publiccontractsscotland.gov.uk

1.3

Completed documents must be returned to:


Public Contract Scotland

N/A, N/A,

N/A

UK

N/A

+44 8445610673
http://www.publiccontractsscotland.gov.uk

2 Contract Details

2.1

Title

The development of Brand Proposition and Articulation for Glasgow Caledonian University

2.2

Description of the goods or services required

Glasgow Caledonian University and GCU London would like to commission the services of a brand/design agency to:

– Develop the GCU brand proposition (building on work and thinking to date – see attached draft versions of brand model)

– Develop the GCU brand architecture and guidelines

– Finalise thinking regarding the articulation of the GCU brand

The Higher Education marketplace is increasingly competitive, particularly in Glasgow and central London, where GCU has campuses. Increasingly, competitors have a clearly positioned and well articulated brand.

GCU wishes to position itself effectively within this marketplace, with a well-developed brand proposition that is consistent across all marketing communications and across all facets and functions of the University. In doing so, the University seeks to attract additional undergraduate, postgraduate, part-time and international students to study at the university, promote strong messages about niche areas and global/professional links and engage effectively with stakeholders.

Key markets and stakeholders for brand engagement include prospective and current students (undergraduate, postgraduate, part-time, international), businesses and industry, public sector organisations, local government, staff and alumni. Key geographic markets for development are the rest of the UK and overseas markets – including China and India.

 

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=224427.

The awarding authority has indicated that it will accept electronic responses to this notice via a ‘Tender Submission Postbox’ facility. Further details of this facility are available at http://www.publiccontractsscotland.gov.uk/PostBox/Postbox_Explain.aspx?ID=224427.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. The postbox closes precisely at the time stated.

2.3

Notice Coding and Classification

159999 other Consultancy

150 … Glasgow & Strathclyde

2.4

Total quantity or scope of tender

See tender document

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

GC-MAC-2012-03A

4.3

Time Limits


11-04-2012  Time  10:00

b) Time-limit for obtaining documentation  06-04-2012

c) Estimated award date  25-04-2012

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

The awarding authority has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility. Further details are available at http://www.publiccontractsscotland.gov.uk/PostBox/Postbox_Explain.aspx?ID=224427

5 Other Information

5.1

Additional Information

(SC Ref:224427)

5.2

Additional Documentation

GC-MAC-2012-03A Tender document
GC-MAC-2012-03A Return Forms
Brand Model

5.3

Publication date of this notice

21-03-2012