Brand Identity and Marketing Strategy for the new Derby Museums Trust

Brand Identity and Marketing Strategy for the new Derby Museums Trust

The new Trust wishes to launch with a completely new brand and marketing strategy. REFERENCE TD0485

Awarding body Derby City Council

Est. value

£110,000

Est. Start Date: 21/05/2012
Est. End Date: 31/03/2016

Description

Derby Museums is currently preparing to launch as a charitable Trust in October 2012. This will create a new independent organisation with an entrepreneurial and flexible culture and a need to create a new position for itself, both in the minds of its customers and partners as well as the wider public.

The new Trust wishes to launch with a completely new brand and marketing strategy.

Derby Museums requires creation of a new brand identity for the emerging Trust, the application of that identity to a range of communication outputs (including such as web presence, social media, stationery, merchandise and promotional materials) and the development of an overall marketing strategy which will be a component of the new Trust’s business plan.

The only visible brand identity that exists currently is that of Derby City Council and this is communicated through a specific colour way. There is no identifiable brand or sub-brand for Derby Museums.

A consideration of any future brand and communication strategy is the distinction as well as the link between the new Trust and the Derwent Valley Mills World Heritage Site.

The target date for the inception of the Trust is 1 October 2012. This branding and marketing service will need to commence in May 2012.

Phase 1:
To produce a brand for the new Trust and branding strategy / guidelines
To produce an overall marketing and PR strategy to 2016 for the Trust
To develop a detailed marketing plan to run from August 2012 to cover the launch of the Trust and the re-opening of the Silk Mill in Spring 2013

Phase 2:
To design and develop a website for the new Trust
To provide detailed support for the launch of the new Trust
To coach Museums staff and other partners / providers when relevant in implementation of the marketing strategy / plan

Phase 3 (funding-dependent):
To provide marketing support as and when required from October 2012 to March 2016.

The initial contract period is approximately five months, from mid-May to end September 2012.

On satisfactory fulfilment of the contract to end September 2012, and dependent on further funding and at the sole discretion of the Client, there is potential to extend the contract, in rolling periods to match funding availability, to a final end date of March 2016
 

Additional information

Contract Type One off
Procurement Process Open Tender
Option to extend On satisfactory fulfilment of the contract to end September 2012, and dependent on further funding and at the sole discretion of the Client, there is potential to extend the contract, in rolling periods to match funding availability, to a final end date of March 2016.
Estimated ValueText Description
Category Museums & Art, Public Relations & Image,
CPV codes 79000000,
Suitable for SME YES

Document Available Until

27 April 2012

9 days

Submission Return By

30 April 2012

12 days

extend contract options:

On satisfactory fulfilment of the contract to end September 2012, and dependent on further funding and at the sole discretion of the Client, there is potential to extend the contract, in rolling periods to match funding availability, to a final end date of March 2016.

Contact Details

Derby City Council
James West
Norman House,
Heritage Gate,
Friary Street,
Derby DE1 1AN