Brand Refresh for National Museums Liverpool

Brand Refresh for National Museums Liverpool

Bidders are asked to submit a formal tender for the National Museums Liverpool Brand Refresh Initiative.

Contract summary


  • Business services: law, marketing, consulting, recruitment, printing and security – 79000000
  • Recreational, cultural and sporting services – 92000000

Location of contract

North West

Value of contract

Published date

10 March 2020

Closing date

06 April 2020

Contract start date

05 May 2020

Contract end date

01 December 2020

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




Bidders are asked to submit a formal tender for the National Museums Liverpool Brand Refresh Initiative.

The project is aiming to address our brand strategy and we do expect as part of this initiative to have a visual evolution (without eradicating significantly recognised and effective elements) which supports us in reshaping our narrative, redefines and clarifies our brand hierarchy and challenges our creative application and brand management.

The brand refresh must:

• Establish a clear brand strategy that supports the organistion’s aims, vision and mission.

• Ensure we achieve a clear, compelling and exciting brand identity and architecture to promote and elevate National Museums Liverpool, our venue brands and our key subsidiary brands (e.g. Hosted by, House of Memories etc.) which can evolve with the organisation in the years ahead.

The programme is likely to be structured as follows:

• Discovery
• Strategy
• Creation
• Application
• Activation
• Management & Analysis

National Museums Liverpool wants to collaborate with a leading agency to realise this project. The appointed agency will oversee and lead the full programme of work with input from a broad range of stakeholders from across the organisation.


About the buyer

Contact name

Ian Lindsay


127 Dale Street



Other information


Tender Specification

NML Brand Refresh Tender Specification.docx

Appendix A – Form of Tender

Appendix A – Form of Tender.doc

Appendix B – NML Procurement Protocol

Appendix B – NML Procurement Protocol.docx


How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.