Brand Refresh for National Museums Liverpool
Bidders are asked to submit a formal tender for the National Museums Liverpool Brand Refresh Initiative.
National Museums Liverpool Brand Refresh
National Museums Liverpool
Contract summary
Industry
- Business services: law, marketing, consulting, recruitment, printing and security – 79000000
- Recreational, cultural and sporting services – 92000000
Location of contract
North West
Value of contract
—
Published date
10 March 2020
Closing date
06 April 2020
Contract start date
05 May 2020
Contract end date
01 December 2020
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Bidders are asked to submit a formal tender for the National Museums Liverpool Brand Refresh Initiative.
The project is aiming to address our brand strategy and we do expect as part of this initiative to have a visual evolution (without eradicating significantly recognised and effective elements) which supports us in reshaping our narrative, redefines and clarifies our brand hierarchy and challenges our creative application and brand management.
The brand refresh must:
• Establish a clear brand strategy that supports the organistion’s aims, vision and mission.
• Ensure we achieve a clear, compelling and exciting brand identity and architecture to promote and elevate National Museums Liverpool, our venue brands and our key subsidiary brands (e.g. Hosted by, House of Memories etc.) which can evolve with the organisation in the years ahead.
The programme is likely to be structured as follows:
• Discovery
• Strategy
• Creation
• Application
• Activation
• Management & Analysis
National Museums Liverpool wants to collaborate with a leading agency to realise this project. The appointed agency will oversee and lead the full programme of work with input from a broad range of stakeholders from across the organisation.
About the buyer
Contact name
Ian Lindsay
Address
127 Dale Street
LIVERPOOL
L22JH
England
Ian.lindsay@liverpoolmuseums.org.uk
Other information
Attachments
Tender Specification
NML Brand Refresh Tender Specification.docx
Appendix A – Form of Tender
Appendix A – Form of Tender.doc
Appendix B – NML Procurement Protocol
Appendix B – NML Procurement Protocol.docx
How to apply
Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.