Brand Refresh for NHS Digital

Brand Refresh for NHS Digital

NHS Digital wishes to engage external support to work with us to help develop our visual identity and tone of voice.

Contract summary

Industry

  • Marketing management consultancy services – 79413000

Location of contract

Yorkshire and The Humber

Value of contract

£85k

Published date

14 November 2019

Closing date

02 December 2019

Contract start date

13 January 2020

Contract end date

31 March 2020

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

NHS Digital wishes to engage external support to work with us to help develop our visual identity and tone of voice. This will involve defining and conceptualising our visual style (but not the logo) and tone of voice with the aim of strengthening our brand positioning to better articulate value to the healthcare sector, commercial partners and staff. Importantly defining the vital role it plays in the NHS organisational ecosystem.

Challenges include:

– Developing a brand that feels at the heart of the NHS but more reflective of a technology leader
– Better reflecting the scale and challenge of work the organisation undertakes
– Positioning the organisation as peers to technology leaders from commercial industry
– Increasing the ability to attract and retain new talent
– Enabling the organisation to communicate distinctly within the wider NHS ecosystem
– Positioning NHS Digital as thought leaders able drive industry defining conversation.

For more details please visit the NHS Digital Bravo e-tendering portal https://nhsdigital.bravosolution.co.uk and click on the “View our Live Opportunities” link.

The closing date and time for receipt of tenders is Monday 2 December 2019 at 3-00pm.

 

About the buyer

Contact name

For further details visit https://nhsdigital.bravosolution.co.uk and click on “View our Live Opportunities”

Address

1 Trevelyan Square, Boar Lane
Leeds
LS1 6AE
England

Email

john.chapman9@nhs.net

 

Other information

Attachments

NHS Digital Bravo e-tendering portal

https://nhsdigital.bravosolution.co.uk

For more details please visit the NHS Digital Bravo e-tendering portal https://nhsdigital.bravosolution.co.uk and click on the “View our Live Opportunities” link.

 

How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.