Brand Tracking Contract for V&A Museum
We want to embark on a programme of brand tracking in both the UK and selected overseas markets.
- Marketing services – 79342000
Location of contract
Value of contract
£25k – £50k
18 September 2019
11 October 2019
Contract start date
31 October 2019
Contract end date
31 October 2022
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation.
In summary, the programme should drive the following three outcomes:
1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities.
2.Inform: annual strategy planning and budgeting.
3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics.
About the buyer
Please follow this link to view the notice.
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
How to apply
Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.