Brand Tracking Contract for V&A Museum

Brand Tracking Contract for V&A Museum

We want to embark on a programme of brand tracking in both the UK and selected overseas markets.

V&A Museum

Contract summary

Industry

  • Marketing services – 79342000

Location of contract

London

Value of contract

£25k – £50k

Published date

18 September 2019

Closing date

11 October 2019

Contract start date

31 October 2019

Contract end date

31 October 2022

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

 

Description

We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation.
In summary, the programme should drive the following three outcomes:
1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities.
2.Inform: annual strategy planning and budgeting.
3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics.

 

About the buyer

Contact name

Laura Saffill

Address

Cromwell Road
South Kensington
London
SW7 2RL
UK

Telephone

02079422921

Email

l.saffill@vam.ac.uk

 

Other information

Attachments

Please follow this link to view the notice.

https://www.delta-esourcing.com/tenders/UK-GB-London:-Brand-Tracking/Q32GE4UY2T

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

 

How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.