Branding Tender

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

New Brand Structure for Fife College

2.2

Description of the goods or services required

Stage 1

– To make recommendations to the FRCPB on options for a new master corporate logo. Thereafter to create master guidelines, colour pallet and templates for use by internal teams by May 2013.

– To develop the core brand attributes that will form the basis of the new brand policy by May 2013.

– To create a new regional master brand proposition or tag line by May 2013.

Stage 2

– Make recommendations and deliver a sub structure brand identity that is aligned to the new regional delivery model and its constituent parts by October 2013.

– To deliver the full corporate identity tool kit inclusive of tone of voice, key messages, style sheets and templates by October 2013.

– To deliver a comprehensive branding and communications policy/ toolkit for use by our internal stakeholders that is aligned to the regional vision, mission values and behaviours by October 2013

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=260701.

The awarding authority has indicated that it will accept electronic responses to this notice via a ‘Tender Submission Postbox’ facility. Further details of this facility are available at http://www.publiccontractsscotland.gov.uk/PostBox/Postbox_Explain.aspx?ID=260701.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. The postbox closes precisely at the time stated.

2.3

Notice Coding and Classification

a) Commodity Codes

b) Delivery Location/Area

2.4

Total quantity or scope of tender

The scope of the project centres on the delivery of four key work packages:

1. Brand Attributes

Based on the findings of the recently carried out preliminary culture/brand research, further develop the key brand values and brand proposition in order to develop a fully integrated brand policy.

2. Creative Identity

Develop a range of options as to creative executions, rationales, imagery, and key messages for consideration and approval by the PEG/FRCPB.

3. Testing

To test the preferred chosen creative route(s) and brand attributes though structured focus groups across a range of internal and external stakeholders.

4. Execution

Implementation of a comprehensive brand policy that is supported by an integrated corporate identity toolkit, inclusive of, key messages, tone of voice, templates, style sheets and guidelines that will be followed by all satellite offices .

Within its scope the appointed company will be required to work closely with internal design teams in order to take account of their experiences in developing and applying creative executions.

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

FRCPBITT- Brand Structure

4.3

Time Limits

b) Time-limit for receipt of completed tenders
10-04-2013  Time  12:00

c) Estimated award date  19-04-2013

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN

4.6

Tender Submission Postbox

The awarding authority has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility. Further details are available at http://www.publiccontractsscotland.gov.uk/PostBox/Postbox_Explain.aspx?ID=260701

5 Other Information

5.1

Additional Information

(SC Ref:260701)

5.2

Additional Documentation

5.3

Publication date of this notice

29-03-2013