Campaign Solutions for The City of London – Competitive Quotation

Campaign Solutions for The City of London – Competitive Quotation

The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development.

City of London Workers Promotional Campaign

Contract summary

 

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security – 79000000

Location of contract

London

Value of contract

£400,000

Procurement reference

tender_272809/962332

Published date

17 May 2021

Closing date

25 May 2021

Closing time

12pm

Contract start date

1 July 2021

Contract end date

31 December 2021

Contract type

Service contract

Procedure type

Competitive quotation (non-OJEU)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

 

The City invites Bidders to submit a Selection Questionnaire for the provision of Campaign Solutions.
The City of London, also known as the Square Mile, is the financial district of London, stretching from Temple to the Tower of London, on the River Thames including, from west to east Chancery Lane and Liverpool Street. In just 1.12 square miles, the City of London counts around 8,000 residents,) 542,000 daily commuters and 21m annual visitors (pre-pandemic).
Recovering from the pandemic, the City of London seeks to emerge as reimagined and redefined. The Recovery Task Force was set up to: Ensure the Square Mile is the world’s most innovative, inclusive and sustainable business eco-system, an attractive place to invest, work, live and visit. In a sustained, cohesive and targeted way, the long-term plan is intended to motivate businesses, workers and residents to return to the Square Mile to support its retail, hospitality and leisure offers.
For this first phase, whereby we will target City workers, The City of London Corporation is seeking an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City’s renewed vibrant and thriving offer.
The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology.
The duration of the contract is six months, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to three months. The maximum length of the contract is therefore nine months. The City has maximum budget for the delivery of this contract of £400,000.

 

More information

 

Additional text
The estimated contract value given is for the full duration of the contract including the maximum possible extensions. The estimated contract value is therefore £400,000.

This tendering exercise is being undertaken using the electronic tendering system ‘capitalEsourcing’ (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free.

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

James Carter

Address

Guildhall
London
EC2P 2EJ
England

Telephone

02073321065

Email

james.carter@cityoflondon.gov.uk

Website

www.cityoflondon.gov.uk