Commercial Sponsorship Framework Transport for London

Commercial Sponsorship Framework Transport for London

Lot1: ‘Strategy and Partnership Support and Advice’ and – Lot 2: ‘Sponsorship Sales and Sales Support’.

United Kingdom-London: General management consultancy services

2013/S 176-304028

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Transport for London (Commercial Services)
Windsor House, 42- 50 Victoria St.
For the attention of: Daniel Kinsella
SW1H 0TL London

Internet address(es):

General address of the contracting authority:

Electronic access to information:

Electronic submission of tenders and requests to participate:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority
I.3)Main activity

Other: Public transport
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Greater London Authority City Hall The Queen’s Walk More London London
SE1 2AA London

Section II: Object of the contract

II.1.1)Title attributed to the contract by the contracting authority:

Commercial sponsorship framework
II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 11: Management consulting services [6] and related services

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 8
Duration of the framework agreement

Duration in years: 3

II.1.5)Short description of the contract or purchase(s)

TfL requires the information sought in this PQQ from potential Tenderers responding to the published OJEU notice. This PQQ sets out the information which is required by TfL in order to assess the suitability of suppliers in terms of technical knowledge and experience, capability, capacity, organisational and financial standing to meet the requirement. This requirement is split into two lots; – Lot1: ‘Strategy and Partnership Support and Advice’ and – Lot 2: ‘Sponsorship Sales and Sales Support’. Potential Tenderers’ responses to this PQQ will be evaluated against pre-formulated evaluation criterion to form a shortlist for each lot. Tenderers successful at PQQ stage may then be invited to participate further in the procurement process via an Invitation to Tender (ITT). The intention is to arrive at a short list of between 4 and 6 qualified tenderers for Lot 1, and 8 – 12 for Lot 2, who will be formally invited to tender against the requirement outlined in this document and in the OJEU Notice.
II.1.6)Common procurement vocabulary (CPV)

79411000, 79340000, 79413000, 79314000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Information about lots

Lot No: 1 Lot title: Lot 1 – Strategy and Partnership Support and Advice:

1)Short description

The aim of this lot is to provide support and expertise to the commercial partnerships team in the development of commercial sponsorship proposals prior to approaching the international and domestic marketplace. TfL also require industry knowledge and expertise to asses and benchmark the value of TfL assets and commercial sponsorship proposals against current market conditions, and to offer general commercial sponsorship support and resource.
2)Common procurement vocabulary (CPV)

79340000, 79411000, 79413000, 79314000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Lot 2 – Sponsorship Sales and Sales Support:

1)Short description

The aim of this lot is to provide support and expertise to the commercial partnership team relating to the sale of commercial sponsorship proposals, sales negotiation and general sales support. The suppliers on this lot will be TfL’s sales agents and either fully coordinate the sales process or provide support or advice to TfL in the process of selling commercial sponsorship of TfL assets to both domestic and/ or international markets.
2)Common procurement vocabulary (CPV)

79340000, 79411000, 79413000, 79314000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

TfL 90759
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate

7.10.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

Over recent years, TfL has been growing its portfolio of sponsorship deals. The aim of which is to increase revenues from sources other than traditional fare charges for public transport.
Recent deals with Barclays for the Cycle Hire Scheme and with Emirates for the Cable Car have both been a successful for TfL and beneficial in terms of promoting and marketing the individual schemes.
As well as Barclays Cycle Hire and the Emirates Air Line, TfL has previously secured sponsorship for free New Year’s Eve Tube travel; the licensed busking scheme; and delivered branding on Oyster ticket wallets, posters, pocket Tube Maps and on the TfL website.
TfL’s traditional approach to sponsorship has been on an ad-hoc basis, sponsorship has only ever been attached to a few activities and new schemes, and little consideration has been given to optimising TfL-wide benefits and assets. In 2012 TfL commissioned a consultancy to undertake a strategic review of TfL’s assets, which identified the potential of £100m of commercial sponsorship opportunities that could be taken to market within the next 10 years.
This framework will be set up to support and assist TfL in generating non-fares revenues through the commercial sponsorship of TfL assets.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:6.9.2013