Communication Research Contract for OFGEM

Communication Research Contract for OFGEM

Research and consultancy – prompting engagement with and retention of written customer communication.

Reference number: 2012-39

Deadline date:08/08/2012

This deadline is for… Notice deadline.

Contract value:£0 – £0

Location where the contract is to be carried out: United Kingdom London

Is this suitable for smaller suppliers? Yes

Is this contract suitable for a voluntary, community and social enterprise organisations? No

Name of the buying organisation: Ofgem

Original source URL


Description of the contract

Ofgem seeks to understand what are the most effective mechanisms to encourage customers to open, read and retain communications from service providers, including utility providers, financial services and similar organisations. We are keen to build on previous research that focused on content design to consider broader prompts relevant to the context in which written communications are received and potentially retained (e.g. the impact of envelope design, timing of receipt and accompanying nudges such as text messaging). We also need to consider how the success of interventions varies across different consumer segments and typologies. We would like to commission a scoping review of the existing evidence base through an examination of secondary research and best practice, and engagement with experts, academics, practitioners and other relevant sources of authority, however we are open to suggestions for the most appropriate approach to meet our objectives. The invitation to tender for this work will be issued either on the afternoon of Friday 27th July or on Monday 30th July.

(MT Ref:91136)

Classification of the contract

71314000 Energy and related services

79311400 Economic research services

79315000 Social research services

Additional information

Contract type: Services – Unspecified

Is it a framework agreement? No

Is this contract related to a programme of funding? No

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract: 13/08/2012 – 21/09/2012


Who to contact

Contact name John Cole

Organisation name Ofgem

Address 9 Millbank, Procurement Team, London, GB, SW1P 3GE

Telephone +44 2079017000

Extension number:


Web address


How to apply

For further information please review the full notice details at