Communications and Social Marketing Services Tender
Rotherham MBC are seeking tenders for communications and social marketing services for tobacco control across Rotherham, Doncaster and Sheffield local authority areas.
United Kingdom-Rotherham: Advertising and marketing services
Section I: Contracting authority
Central Procurement Team, Resources, Riverside House, Main Street
For the attention of: MS Helen Chambers
S60 1AE Rotherham
Telephone: +44 1709823661
Fax: +44 1709376285
Address of the buyer profile: yoryender.co.uk
Section II: Object of the contract
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Yorkshire, humber and the UK.
NUTS code UKZ
The provider should employ a range of communications, marketing and social marketing devices with the intention of encouraging smokers to stop, preventing the uptake of smoking among young people, and of maintaining abstinence in non-smokers. It includes local and/or regional communications and marketing campaigns around varying elements of tobacco control, but does not include the specific marketing of the stop smoking service.
The provider should develop and deliver a comprehensive social marketing and communications strategy and annual activity plan. The activity plan should be agreed with the commissioners at the start of each year. The provider will then be expected to deliver against the plan with minimal involvement of the commissioners, apart from regular contract performance meetings.
Messages should be consistent across Doncaster, Rotherham and Sheffield and tailored to the specific demographics of the three areas to maximise the effectiveness and cost-effectiveness of campaigns. The provider should apply appropriate market segmentation to target groups with higher rates of smoking and use of illicit tobacco.
Priority should be given to creating high volumes of unpaid publicity in the media enhanced by relevant social marketing activity in schools, workplaces and with target groups.
Aims and objectives of service
– To reduce smoking prevalence among adults
– To reduce smoking prevalence at 15 years
– To reduce smoking prevalence in pregnancy (measured at time of delivery)
– To deliver positive population attitudinal shift in beliefs about smoking and tobacco through
o increasing awareness of the harms of smoking
o increasing desire to quit smoking
o increasing awareness of the harms of second-hand smoke
o increasing awareness of the harms of cheap and illicit tobacco
– To develop and manage a public brand for the South Yorkshire Tobacco Control Collaborative
– To develop a social marketing and communications strategy and deliver an annual activity plan, to be approved by the commissioners. This should link with relevant national communications activity led by Public Health England where agreed with the commissioners
– To deliver an annual public survey to measure impact of activity, specifically:
o Increased awareness of dangers of illicit tobacco (baseline at commencement of contract and at end of years 1, 2 and 3). Percentage increase targets will be set by commissioners based upon baseline awareness.
o Increased awareness of the harms (and perceived personal risk of the harms) of exposure to tobacco smoke (baseline at commencement of contract and at end of years 1, 2 and 3). Percentage increase targets will be set by commissioners based upon baseline awareness.
– To report estimated population reached and estimated target population reached for each campaign
Tenderers should be aware that although the contracting authority for the purposes of this procurement is Rotherham Metropolitan Borough Council, one or more of the other 22 Local Authorities within the Yorkshire/Humber Region and all other local authorities in the United Kingdom (collectively described in this Indicative Tender where the context requires as “the Contracting Authorities”) may choose to access the concluded contract subject to the capacity of the tenderer, without creating any obligation on behalf of any of them to do so.
Where any of the 22 Local Authorities within the Yorkshire/ Humber Region or other local authorities in the United Kingdom elects to do so a legally binding contract shall be created between the Contractor and that Local Authority on the terms and conditions contained herein”
The Contracting Authorities who will be entitled to call-off orders under the agreement are all of the local authorities in the United Kingdom, details of which can be found in the Municipal Yearbook published by Hemming Information Services, a division of the Hemming Group Limited, whose e-mail address is: firstname.lastname@example.org.’
Information in this PTQ has been provided in the strictest confidence, and all recipients are required to treat all information herein as commercially sensitive.
Information provided in response will be treated with a similar level of confidentiality. However, it will be subject to examination by RMBC and its Partner(s) and any appointed agents. By responding to this Indicative Tender the Tenderer agrees to its being examined in this way.
79340000, 79342000, 79342100, 79410000, 79413000
Section III: Legal, economic, financial and technical information
(a) is bankrupt or is being wound up, where his affairs are being administered by the court, where he has entered into an arrangement with creditors, where he has suspended business activities or is in any analogous situation arising from a similar procedure under national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an order compulsory winding up the administration by the court or of an arrangement with creditors or of any other similar proceedings under national laws and regulations;
(c) has been convicted by a judgment which has the force of res judicata in accordance with the legal provisions of the country of any offence concerning his professional conduct;
(d) has been guilty of grave professional misconduct proven by any means which the contract authorities can demonstrate;
(e) has not fulfilled obligations relating to the payment of social security contributions in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(i) has been the subject of a conviction for corruption, as defined in Article 3 of the Council Act of 26 May 1972 and Article 3(1) of Council Joint Action 98/742/JHA3 respectively;
(j)has been the subject of a conviction for fraud within the meaning of Article 1 of the Convention relating to the protection of the financial interests of the European Communities;
(k) has been the subject of a conviction for money laundering, as defined in Article 1 of Council Directive 91/308/EEC of 10 June 1991 on prevention of the use of the financial system for the purpose of money laundering.
Minimum level(s) of standards possibly required: Details as stated within the PTQ and or ITT.
Details as stated within the PTQ and or ITT.
Minimum level(s) of standards possibly required:
Details as stated within the PTQ and or ITT.
Section IV: Procedure
Section VI: Complementary information
VI.5)Date of dispatch of this notice:23.9.2013