Communications and Social Marketing Services Tender
Rotherham MBC are seeking tenders for communications and social marketing services for tobacco control across Rotherham, Doncaster and Sheffield local authority areas.
United Kingdom-Rotherham: Advertising and marketing services
2013/S 187-322982
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
Rotherham MBC
Central Procurement Team, Resources, Riverside House, Main Street
For the attention of: MS Helen Chambers
S60 1AE Rotherham
UNITED KINGDOM
Telephone: +44 1709823661
E-mail: helen.chambers@rotherham.gov.uk
Fax: +44 1709376285
Internet address(es):
Address of the buyer profile: yoryender.co.uk
I.2)Type of the contracting authority
Regional or local authority
I.3)Main activity
General public services
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: yes
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Communications and Social Marketing Services for Tobacco Control.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Yorkshire, humber and the UK.
NUTS code UKZ
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Yorkshire, humber and the UK.
NUTS code UKZ
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
Rotherham MBC are seeking tenders for communications and social marketing services for tobacco control across Rotherham, Doncaster and Sheffield local authority areas. Following the award of this agreement it is envisaged that other local authorities or public services may wish to access the agreement.
The provider should employ a range of communications, marketing and social marketing devices with the intention of encouraging smokers to stop, preventing the uptake of smoking among young people, and of maintaining abstinence in non-smokers. It includes local and/or regional communications and marketing campaigns around varying elements of tobacco control, but does not include the specific marketing of the stop smoking service.
The provider should develop and deliver a comprehensive social marketing and communications strategy and annual activity plan. The activity plan should be agreed with the commissioners at the start of each year. The provider will then be expected to deliver against the plan with minimal involvement of the commissioners, apart from regular contract performance meetings.
Messages should be consistent across Doncaster, Rotherham and Sheffield and tailored to the specific demographics of the three areas to maximise the effectiveness and cost-effectiveness of campaigns. The provider should apply appropriate market segmentation to target groups with higher rates of smoking and use of illicit tobacco.
Priority should be given to creating high volumes of unpaid publicity in the media enhanced by relevant social marketing activity in schools, workplaces and with target groups.
Aims and objectives of service
Aims:
– To reduce smoking prevalence among adults
– To reduce smoking prevalence at 15 years
– To reduce smoking prevalence in pregnancy (measured at time of delivery)
Objectives:
– To deliver positive population attitudinal shift in beliefs about smoking and tobacco through
o increasing awareness of the harms of smoking
o increasing desire to quit smoking
o increasing awareness of the harms of second-hand smoke
o increasing awareness of the harms of cheap and illicit tobacco
– To develop and manage a public brand for the South Yorkshire Tobacco Control Collaborative
– To develop a social marketing and communications strategy and deliver an annual activity plan, to be approved by the commissioners. This should link with relevant national communications activity led by Public Health England where agreed with the commissioners
– To deliver an annual public survey to measure impact of activity, specifically:
o Increased awareness of dangers of illicit tobacco (baseline at commencement of contract and at end of years 1, 2 and 3). Percentage increase targets will be set by commissioners based upon baseline awareness.
o Increased awareness of the harms (and perceived personal risk of the harms) of exposure to tobacco smoke (baseline at commencement of contract and at end of years 1, 2 and 3). Percentage increase targets will be set by commissioners based upon baseline awareness.
– To report estimated population reached and estimated target population reached for each campaign
Tenderers should be aware that although the contracting authority for the purposes of this procurement is Rotherham Metropolitan Borough Council, one or more of the other 22 Local Authorities within the Yorkshire/Humber Region and all other local authorities in the United Kingdom (collectively described in this Indicative Tender where the context requires as “the Contracting Authorities”) may choose to access the concluded contract subject to the capacity of the tenderer, without creating any obligation on behalf of any of them to do so.
Where any of the 22 Local Authorities within the Yorkshire/ Humber Region or other local authorities in the United Kingdom elects to do so a legally binding contract shall be created between the Contractor and that Local Authority on the terms and conditions contained herein”
The Contracting Authorities who will be entitled to call-off orders under the agreement are all of the local authorities in the United Kingdom, details of which can be found in the Municipal Yearbook published by Hemming Information Services, a division of the Hemming Group Limited, whose e-mail address is: myb@hgluk.com.’
The provider should employ a range of communications, marketing and social marketing devices with the intention of encouraging smokers to stop, preventing the uptake of smoking among young people, and of maintaining abstinence in non-smokers. It includes local and/or regional communications and marketing campaigns around varying elements of tobacco control, but does not include the specific marketing of the stop smoking service.
The provider should develop and deliver a comprehensive social marketing and communications strategy and annual activity plan. The activity plan should be agreed with the commissioners at the start of each year. The provider will then be expected to deliver against the plan with minimal involvement of the commissioners, apart from regular contract performance meetings.
Messages should be consistent across Doncaster, Rotherham and Sheffield and tailored to the specific demographics of the three areas to maximise the effectiveness and cost-effectiveness of campaigns. The provider should apply appropriate market segmentation to target groups with higher rates of smoking and use of illicit tobacco.
Priority should be given to creating high volumes of unpaid publicity in the media enhanced by relevant social marketing activity in schools, workplaces and with target groups.
Aims and objectives of service
Aims:
– To reduce smoking prevalence among adults
– To reduce smoking prevalence at 15 years
– To reduce smoking prevalence in pregnancy (measured at time of delivery)
Objectives:
– To deliver positive population attitudinal shift in beliefs about smoking and tobacco through
o increasing awareness of the harms of smoking
o increasing desire to quit smoking
o increasing awareness of the harms of second-hand smoke
o increasing awareness of the harms of cheap and illicit tobacco
– To develop and manage a public brand for the South Yorkshire Tobacco Control Collaborative
– To develop a social marketing and communications strategy and deliver an annual activity plan, to be approved by the commissioners. This should link with relevant national communications activity led by Public Health England where agreed with the commissioners
– To deliver an annual public survey to measure impact of activity, specifically:
o Increased awareness of dangers of illicit tobacco (baseline at commencement of contract and at end of years 1, 2 and 3). Percentage increase targets will be set by commissioners based upon baseline awareness.
o Increased awareness of the harms (and perceived personal risk of the harms) of exposure to tobacco smoke (baseline at commencement of contract and at end of years 1, 2 and 3). Percentage increase targets will be set by commissioners based upon baseline awareness.
– To report estimated population reached and estimated target population reached for each campaign
Tenderers should be aware that although the contracting authority for the purposes of this procurement is Rotherham Metropolitan Borough Council, one or more of the other 22 Local Authorities within the Yorkshire/Humber Region and all other local authorities in the United Kingdom (collectively described in this Indicative Tender where the context requires as “the Contracting Authorities”) may choose to access the concluded contract subject to the capacity of the tenderer, without creating any obligation on behalf of any of them to do so.
Where any of the 22 Local Authorities within the Yorkshire/ Humber Region or other local authorities in the United Kingdom elects to do so a legally binding contract shall be created between the Contractor and that Local Authority on the terms and conditions contained herein”
The Contracting Authorities who will be entitled to call-off orders under the agreement are all of the local authorities in the United Kingdom, details of which can be found in the Municipal Yearbook published by Hemming Information Services, a division of the Hemming Group Limited, whose e-mail address is: myb@hgluk.com.’
Information in this PTQ has been provided in the strictest confidence, and all recipients are required to treat all information herein as commercially sensitive.
Information provided in response will be treated with a similar level of confidentiality. However, it will be subject to examination by RMBC and its Partner(s) and any appointed agents. By responding to this Indicative Tender the Tenderer agrees to its being examined in this way.
II.1.6)Common procurement vocabulary (CPV)
79340000, 79342000, 79342100, 79410000, 79413000
II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
To be stated within the ITT.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
To be stated within the ITT.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Joint and several liability.
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: Any supplier may be disqualified who:
(a) is bankrupt or is being wound up, where his affairs are being administered by the court, where he has entered into an arrangement with creditors, where he has suspended business activities or is in any analogous situation arising from a similar procedure under national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an order compulsory winding up the administration by the court or of an arrangement with creditors or of any other similar proceedings under national laws and regulations;
(c) has been convicted by a judgment which has the force of res judicata in accordance with the legal provisions of the country of any offence concerning his professional conduct;
(d) has been guilty of grave professional misconduct proven by any means which the contract authorities can demonstrate;
(e) has not fulfilled obligations relating to the payment of social security contributions in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(i) has been the subject of a conviction for corruption, as defined in Article 3 of the Council Act of 26 May 1972 and Article 3(1) of Council Joint Action 98/742/JHA3 respectively;
(j)has been the subject of a conviction for fraud within the meaning of Article 1 of the Convention relating to the protection of the financial interests of the European Communities;
(k) has been the subject of a conviction for money laundering, as defined in Article 1 of Council Directive 91/308/EEC of 10 June 1991 on prevention of the use of the financial system for the purpose of money laundering.
(a) is bankrupt or is being wound up, where his affairs are being administered by the court, where he has entered into an arrangement with creditors, where he has suspended business activities or is in any analogous situation arising from a similar procedure under national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an order compulsory winding up the administration by the court or of an arrangement with creditors or of any other similar proceedings under national laws and regulations;
(c) has been convicted by a judgment which has the force of res judicata in accordance with the legal provisions of the country of any offence concerning his professional conduct;
(d) has been guilty of grave professional misconduct proven by any means which the contract authorities can demonstrate;
(e) has not fulfilled obligations relating to the payment of social security contributions in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in accordance with the legal provisions of the country in which he is established or with those of the country of the contracting authority;
(i) has been the subject of a conviction for corruption, as defined in Article 3 of the Council Act of 26 May 1972 and Article 3(1) of Council Joint Action 98/742/JHA3 respectively;
(j)has been the subject of a conviction for fraud within the meaning of Article 1 of the Convention relating to the protection of the financial interests of the European Communities;
(k) has been the subject of a conviction for money laundering, as defined in Article 1 of Council Directive 91/308/EEC of 10 June 1991 on prevention of the use of the financial system for the purpose of money laundering.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: Details as requested within the PTQ and or ITT.
Minimum level(s) of standards possibly required: Details as stated within the PTQ and or ITT.
Minimum level(s) of standards possibly required: Details as stated within the PTQ and or ITT.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
Details as stated within the PTQ and or ITT.
Minimum level(s) of standards possibly required:
Details as stated within the PTQ and or ITT.
Details as stated within the PTQ and or ITT.
Minimum level(s) of standards possibly required:
Details as stated within the PTQ and or ITT.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 10
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
Communications and Social Marketing Services for Tobacco Control
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
1.11.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:23.9.2013