Consultancy Framework – Real Estate – PR – Marketing

Consultancy Framework – Real Estate – PR – Marketing

Service provision will include Development Consultants, Valuation Consultants, Sales Consultants, Design/Creative Agencies, Media and PR Agencies, Model Makers, 3D & CGI, Show Home & Interior Designers and Health and Safety Document Compilers. Economic operators may submit expressions of interest for 1 or more lots.

United Kingdom-London: Real estate services

2014/S 195-345093

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Peabody Group
45 Westminster Bridge Road
Contact point(s): Procurement Team
For the attention of: Angelina Matthews
SE1 7JB London
UNITED KINGDOM
Telephone: +44 2070214332
E-mail: major.projects@peabody.org.uk

Internet address(es):

General address of the contracting authority: http://www.peabody.org.uk/

Electronic access to information: http://www.peabody.org.uk/scf

Electronic submission of tenders and requests to participate: http://www.peabody.org.uk/scf

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Housing and community amenities

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Major Projects Panel; Peabody Secondary Consultants’ Framework Agreement.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 11: Management consulting services [6] and related services
NUTS code UKI1,UKI2,UKJ

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
Number of participants to the framework agreement envisaged: 64

Duration of the framework agreement

Duration in months: 48

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 60 000 000 and 80 000 000 GBP

II.1.5)Short description of the contract or purchase(s)

This procurement is looking for the provision of consultancy services to assist the delivery of projects including new build, refurbishments repairs and maintenance. Service provision will include Development Consultants, Valuation Consultants, Sales Consultants, Design/Creative Agencies, Media and PR Agencies, Model Makers, 3D & CGI, Show Home & Interior Designers and Health and Safety Document Compilers. Economic operators may submit expressions of interest for 1 or more lots.

II.1.6)Common procurement vocabulary (CPV)

70000000, 48000000, 73220000, 70300000, 70100000, 70110000, 70120000, 70123100, 70311000, 70111000, 70123000, 79415200, 79930000,79931000, 79932000, 79933000, 79416000, 79416100, 79416200, 72242000, 79961100, 79961000, 70331000, 70332200, 72212311, 72212310,72212320, 72212481, 72212322, 48311000, 48311100, 72512000, 79131000, 71317210, 79340000, 79413000, 79341100, 79342000, 79341200,48481000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The Peabody Trust is a Registered Provider (‘RP’) which owns and manages over 27 000 homes across London. Our mission is to make London a city of opportunity for all by ensuring as many people as possible have a good home, a real sense of purpose, and a strong feeling of belonging. The Peabody Trust and its subsidiaries aim to deliver a programme of approximately 1000 new homes each year, in line with our growth strategy. To be as efficient as possible The Peabody Trust uses a wholly owned subsidiary called Peabody Services Ltd to procure and construct its new homes. This Framework Agreement is being procured by Peabody Services Ltd and the agreement itself will be between Peabody Services Ltd and the supplier, as will the majority of the resultant call off contracts to deliver this programme, although other entities are entitled to call off under the framework agreement as set out in the contract notice and in the framework agreement.
Peabody is seeking consultancy services support in the following areas:
1. Development consultants
2. Valuation consultants
3. Sales consultants
4. Design/creative agencies
5. Media & PR agencies
6. Model makers
7. 3D & CGI
8. Show home and interior designers
9. Health and safety document compilers
The arrangement will be for separate framework agreements, each covering a 4 year period. The overall requirement is to be split into lots, with between 2-8 suppliers procured for each. Potential candidates may bid for 1 or more lots.
Estimated value excluding VAT:
Range: between 60 000 000 and 80 000 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Information about lots

Lot No: 1Lot title: Development consultants

1)Short description

To provide development services to advise the Development Team and provide expertise on various development-related topics, and short-term interim cover.

2)Common procurement vocabulary (CPV)

73220000, 73200000, 70111000, 70110000

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 4-6 participants in this lot.
Estimated value excluding VAT:
Range: between 2 000 000 and 4 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

in days: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 2Lot title: Valuation consultants

1)Short description

To provide RICS valuations of New Build developments and individual resale properties.

2)Common procurement vocabulary (CPV)

70000000, 70330000, 70120000, 70123000, 70123100, 70300000, 71244000

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 5-7 participants in this lot.
Estimated value excluding VAT:
Range: between 1 000 000 and 2 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 3Lot title: Sales consultants

1)Short description

To provide sales agents services for Peabody’s New Build Sales programme, including leads management, on site sales and sales progression to legal completion. Agents who become part of the framework will be instructed on a development specific basis dependant on local area knowledge ,experience and fee structures.

2)Common procurement vocabulary (CPV)

70123100, 70123000, 70120000, 70000000, 70330000, 70331000

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 8-10 participants in this lot.
Estimated value excluding VAT:
Range: between 10 000 000 and 12 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 4Lot title: Design/Creative agency

1)Short description

To provide creative design services to support Peabody Sales to achieve sales across their New Build sales programme maximising lead generation through a variety of marketing channels. Advising the Sales and Marketing team on the most innovative options to achieve off plan sales and demonstrate our product offer to the end user. This may include the provision of on site Sales and Marketing suite facilities.

2)Common procurement vocabulary (CPV)

79415200, 79822500, 79421200, 73300000

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 8-10 participants in this lot.
Estimated value excluding VAT:
Range: between 20 000 000 and 22 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 5Lot title: Media + PR agency

1)Short description

To provide an integrated Media and PR Agency service to support Peabody’s Sales programme. Developing a strategic approach to Media and PR to increase awareness of Peabody’s sales programme and increase the volume of sales enquiries. Supporting the marketing function to raise awareness of the Peabody brand as a developer of private sale.

2)Common procurement vocabulary (CPV)

79416000, 79416100, 79416200, 79340000, 79342000, 79413000, 79341100

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 3-5 participants in this lot.
Estimated value excluding VAT:
Range: between 16 000 000 and 18 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 6Lot title: Model makers

1)Short description

To provide all forms of marketing model to enable our sales team to demonstrate our new build sales products and secure off plan sales.

2)Common procurement vocabulary (CPV)

72242000, 79933000, 79415200, 79822500, 34999400

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 4-6 participants in this lot.
Estimated value excluding VAT:
Range: between 1 000 000 and 2 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 7Lot title: 3D + CGI

1)Short description

To provide 3D visualisation and CGI’s to support the marketing of our New Build development.

2)Common procurement vocabulary (CPV)

72242000, 79822500, 79930000, 79961100, 79961000, 48480000, 79340000

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 4-6 participants in this lot.
Estimated value excluding VAT:
Range: between 3 000 000 and 5 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 8Lot title: Show home and interior designers

1)Short description

Interior design services for our show homes, creating inspired lifestyle interiors, to excite prospective buyers and secure sales.

2)Common procurement vocabulary (CPV)

79932000, 79931000, 79930000, 79933000, 79822500, 72242000

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 8-10 participants in this lot.
Estimated value excluding VAT:
Range: between 3 000 000 and 5 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Lot No: 9Lot title: Health and safety document compilers

1)Short description

To gather and compile Health and Safety (inclusive of Operations and Maintenance) documentation for new build residential schemes, formatting the information to specific standards and making it accessible to Peabody throughout the project before final delivery to Peabody’s electronic document management system.
To transfer Peabody’s legacy Health and Safety (inclusive of Operations and Maintenance) documentation in to a new format and standard from its existing state before delivering the revised version to Peabody’s electronic document management system.

2)Common procurement vocabulary (CPV)

72512000, 72212311, 48311100, 48311000, 48310000, 71317210

3)Quantity or scope

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 2-4 participants in this lot.
Estimated value excluding VAT:
Range: between 4 000 000 and 6 000 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Terms concerning financing and payment will be set out in the contract documents, PQQ and Framework documentation.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Terms concerning legal form will be set out in the contract documents, PQQ and Framework documentation.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Any additional particular terms will be set out in the tender and contract documents.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Applicants will be asked to confirm in a pre-qualification questionnaire any requirements relating to enrolment on professional or trade registers. The PQQ which relates to this procurement will contain a requirement to confirm that none of the circumstances as set out in the UK Public Contracts Regulations 2006 (S.I. 2006 No:5), Regulation 23 apply to your organisation.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Any terms concerning economic and financial ability will be set out in the contract documents, PQQ and Framework documentation.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Any terms concerning technical capacity will be set out in the contract documents, PQQ and Framework documentation.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 46: and maximum number 64
Objective criteria for choosing the limited number of candidates: Objective criteria for choosing the limited number of candidates will be set out in the Pre-Qualification Questionnaire.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

no

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 6.11.2014 – 17:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

7.11.2014 – 17:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

8.12.2014

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

All discussions, meetings and communications will be done in English.
The contract will be subject to English Law. Tenders and all supporting documents must be priced in GBP and all payments under the contract will be made in GBP.

All dates in this notice are provisional and potentially subject to revision. All interested parties are invited to request their copy of the PQQ via the web page included earlier in this notice. All questions should be directed to major.projects@peabody.org.uk The numbers of participants identified in each lot are provisional and will be confirmed at the ITT stage. The Contracting Authority will not accept any liability for tender costs under any circumstances and reserves the right to terminate the procurement process at any stage.

This procurement is being undertaken by Peabody Services Limited on behalf of all members (from time to time) of the Peabody Group but who currently comprise: Peabody Trust, Peabody Services Limited, Peabody Enterprises Ltd, Peabody Land Ltd, Peabody Pension Trust Ltd and Blue Hut Developments, CBHA and Gallions HA Limited as well as any successor body of any of the organisations listed, and any subsidiary, subsidiary undertaking, holding company and/or associate (from time to time) of the aforementioned entities and any entity of which the aforementioned entities is a subsidiary, subsidiary undertaking, holding company and/or associate (from time to time), as such terms are defined in Section 1162 of the Companies Act 2006, s271 of the Housing and Regeneration Act 2008 and/or Section 15 of the Friendly and Industrial and Provident Societies Act 1968. The Peabody group members will be entitled to rely on the framework agreement and to call-off contracts under the framework agreement directly. In addition, subject to Peabody’s prior written consent but without any obligation for them to participate, the members of the G15 Housing Group from time to time (currently consisting of: A2Dominion Group, Affinity Sutton, Amicus Horizon, Catalyst Housing, Circle, East Thames Group, Family Mosaic, Genesis Housing Association, The Hyde Group, L&Q, Metropolitan, Network Housing Group, Notting Hill Housing and Southern Housing Group), any registered provider (as listed on the Statutory Register of Providers of Social Housing maintained by the Homes and Communities Agency and available on their website), and any local authority operating within the geographical remit of the framework agreement shall also be entitled to rely on and call-off contracts under the framework agreement.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

Royal Courts of Justice
Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 2079476000

Body responsible for mediation procedures

Royal Courts of Justice
Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 2079476000

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

7.10.2014