Consultancy Framework – Real Estate – PR – Marketing

Peabody Group
45 Westminster Bridge Road
Contact point(s): Procurement Team
For the attention of: Angelina Matthews
SE1 7JB London
UNITED KINGDOM
Telephone: +44 2070214332
E-mail: major.projects@peabody.org.uk

Internet address(es):

General address of the contracting authority: http://www.peabody.org.uk/

Electronic access to information: http://www.peabody.org.uk/scf

Electronic submission of tenders and requests to participate: http://www.peabody.org.uk/scf

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

Body governed by public law

Housing and community amenities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Major Projects Panel; Peabody Secondary Consultants’ Framework Agreement.

Services
Service category No 11: Management consulting services [6] and related services
NUTS code UKI1,UKI2,UKJ

The notice involves the establishment of a framework agreement

Framework agreement with several operators
Number of participants to the framework agreement envisaged: 64

Duration of the framework agreement

Duration in months: 48

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 60 000 000 and 80 000 000 GBP

This procurement is looking for the provision of consultancy services to assist the delivery of projects including new build, refurbishments repairs and maintenance. Service provision will include Development Consultants, Valuation Consultants, Sales Consultants, Design/Creative Agencies, Media and PR Agencies, Model Makers, 3D & CGI, Show Home & Interior Designers and Health and Safety Document Compilers. Economic operators may submit expressions of interest for 1 or more lots.

70000000, 48000000, 73220000, 70300000, 70100000, 70110000, 70120000, 70123100, 70311000, 70111000, 70123000, 79415200, 79930000,79931000, 79932000, 79933000, 79416000, 79416100, 79416200, 72242000, 79961100, 79961000, 70331000, 70332200, 72212311, 72212310,72212320, 72212481, 72212322, 48311000, 48311100, 72512000, 79131000, 71317210, 79340000, 79413000, 79341100, 79342000, 79341200,48481000

The contract is covered by the Government Procurement Agreement (GPA): no

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

Variants will be accepted: no

The Peabody Trust is a Registered Provider (‘RP’) which owns and manages over 27 000 homes across London. Our mission is to make London a city of opportunity for all by ensuring as many people as possible have a good home, a real sense of purpose, and a strong feeling of belonging. The Peabody Trust and its subsidiaries aim to deliver a programme of approximately 1000 new homes each year, in line with our growth strategy. To be as efficient as possible The Peabody Trust uses a wholly owned subsidiary called Peabody Services Ltd to procure and construct its new homes. This Framework Agreement is being procured by Peabody Services Ltd and the agreement itself will be between Peabody Services Ltd and the supplier, as will the majority of the resultant call off contracts to deliver this programme, although other entities are entitled to call off under the framework agreement as set out in the contract notice and in the framework agreement.
Peabody is seeking consultancy services support in the following areas:
1. Development consultants
2. Valuation consultants
3. Sales consultants
4. Design/creative agencies
5. Media & PR agencies
6. Model makers
7. 3D & CGI
8. Show home and interior designers
9. Health and safety document compilers
The arrangement will be for separate framework agreements, each covering a 4 year period. The overall requirement is to be split into lots, with between 2-8 suppliers procured for each. Potential candidates may bid for 1 or more lots.
Estimated value excluding VAT:
Range: between 60 000 000 and 80 000 000 GBP

Options: no

This contract is subject to renewal: no

Duration in months: 48 (from the award of the contract)

To provide development services to advise the Development Team and provide expertise on various development-related topics, and short-term interim cover.

73220000, 73200000, 70111000, 70110000

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 4-6 participants in this lot.
Estimated value excluding VAT:
Range: between 2 000 000 and 4 000 000 GBP

in days: 48 (from the award of the contract)

To provide RICS valuations of New Build developments and individual resale properties.

70000000, 70330000, 70120000, 70123000, 70123100, 70300000, 71244000

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 5-7 participants in this lot.
Estimated value excluding VAT:
Range: between 1 000 000 and 2 000 000 GBP

Duration in months: 48 (from the award of the contract)

To provide sales agents services for Peabody’s New Build Sales programme, including leads management, on site sales and sales progression to legal completion. Agents who become part of the framework will be instructed on a development specific basis dependant on local area knowledge ,experience and fee structures.

70123100, 70123000, 70120000, 70000000, 70330000, 70331000

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 8-10 participants in this lot.
Estimated value excluding VAT:
Range: between 10 000 000 and 12 000 000 GBP

Duration in months: 48 (from the award of the contract)

To provide creative design services to support Peabody Sales to achieve sales across their New Build sales programme maximising lead generation through a variety of marketing channels. Advising the Sales and Marketing team on the most innovative options to achieve off plan sales and demonstrate our product offer to the end user. This may include the provision of on site Sales and Marketing suite facilities.

79415200, 79822500, 79421200, 73300000

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 8-10 participants in this lot.
Estimated value excluding VAT:
Range: between 20 000 000 and 22 000 000 GBP

Duration in months: 48 (from the award of the contract)

To provide an integrated Media and PR Agency service to support Peabody’s Sales programme. Developing a strategic approach to Media and PR to increase awareness of Peabody’s sales programme and increase the volume of sales enquiries. Supporting the marketing function to raise awareness of the Peabody brand as a developer of private sale.

79416000, 79416100, 79416200, 79340000, 79342000, 79413000, 79341100

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 3-5 participants in this lot.
Estimated value excluding VAT:
Range: between 16 000 000 and 18 000 000 GBP

Duration in months: 48 (from the award of the contract)

To provide all forms of marketing model to enable our sales team to demonstrate our new build sales products and secure off plan sales.

72242000, 79933000, 79415200, 79822500, 34999400

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 4-6 participants in this lot.
Estimated value excluding VAT:
Range: between 1 000 000 and 2 000 000 GBP

Duration in months: 48 (from the award of the contract)

To provide 3D visualisation and CGI’s to support the marketing of our New Build development.

72242000, 79822500, 79930000, 79961100, 79961000, 48480000, 79340000

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 4-6 participants in this lot.
Estimated value excluding VAT:
Range: between 3 000 000 and 5 000 000 GBP

Duration in months: 48 (from the award of the contract)

Interior design services for our show homes, creating inspired lifestyle interiors, to excite prospective buyers and secure sales.

79932000, 79931000, 79930000, 79933000, 79822500, 72242000

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 8-10 participants in this lot.
Estimated value excluding VAT:
Range: between 3 000 000 and 5 000 000 GBP

Duration in months: 48 (from the award of the contract)

To gather and compile Health and Safety (inclusive of Operations and Maintenance) documentation for new build residential schemes, formatting the information to specific standards and making it accessible to Peabody throughout the project before final delivery to Peabody’s electronic document management system.
To transfer Peabody’s legacy Health and Safety (inclusive of Operations and Maintenance) documentation in to a new format and standard from its existing state before delivering the revised version to Peabody’s electronic document management system.

72512000, 72212311, 48311100, 48311000, 48310000, 71317210

Successful bidders will need to demonstrate experience and a successful track record in delivery of these services. It is envisaged that there will be between 2-4 participants in this lot.
Estimated value excluding VAT:
Range: between 4 000 000 and 6 000 000 GBP

Duration in months: 48 (from the award of the contract)

Terms concerning financing and payment will be set out in the contract documents, PQQ and Framework documentation.

Terms concerning legal form will be set out in the contract documents, PQQ and Framework documentation.

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Any additional particular terms will be set out in the tender and contract documents.

Information and formalities necessary for evaluating if the requirements are met: Applicants will be asked to confirm in a pre-qualification questionnaire any requirements relating to enrolment on professional or trade registers. The PQQ which relates to this procurement will contain a requirement to confirm that none of the circumstances as set out in the UK Public Contracts Regulations 2006 (S.I. 2006 No:5), Regulation 23 apply to your organisation.

Information and formalities necessary for evaluating if the requirements are met: Any terms concerning economic and financial ability will be set out in the contract documents, PQQ and Framework documentation.

Information and formalities necessary for evaluating if the requirements are met:
Any terms concerning technical capacity will be set out in the contract documents, PQQ and Framework documentation.

Execution of the service is reserved to a particular profession: no

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Restricted

Envisaged minimum number 46: and maximum number 64
Objective criteria for choosing the limited number of candidates: Objective criteria for choosing the limited number of candidates will be set out in the Pre-Qualification Questionnaire.

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

An electronic auction will be used: no

no

Time limit for receipt of requests for documents or for accessing documents: 6.11.2014 – 17:00
Payable documents: no

7.11.2014 – 17:00

8.12.2014

English.

This is a recurrent procurement: no

The contract is related to a project and/or programme financed by European Union funds: no

All discussions, meetings and communications will be done in English.
The contract will be subject to English Law. Tenders and all supporting documents must be priced in GBP and all payments under the contract will be made in GBP.

All dates in this notice are provisional and potentially subject to revision. All interested parties are invited to request their copy of the PQQ via the web page included earlier in this notice. All questions should be directed to major.projects@peabody.org.uk The numbers of participants identified in each lot are provisional and will be confirmed at the ITT stage. The Contracting Authority will not accept any liability for tender costs under any circumstances and reserves the right to terminate the procurement process at any stage.

This procurement is being undertaken by Peabody Services Limited on behalf of all members (from time to time) of the Peabody Group but who currently comprise: Peabody Trust, Peabody Services Limited, Peabody Enterprises Ltd, Peabody Land Ltd, Peabody Pension Trust Ltd and Blue Hut Developments, CBHA and Gallions HA Limited as well as any successor body of any of the organisations listed, and any subsidiary, subsidiary undertaking, holding company and/or associate (from time to time) of the aforementioned entities and any entity of which the aforementioned entities is a subsidiary, subsidiary undertaking, holding company and/or associate (from time to time), as such terms are defined in Section 1162 of the Companies Act 2006, s271 of the Housing and Regeneration Act 2008 and/or Section 15 of the Friendly and Industrial and Provident Societies Act 1968. The Peabody group members will be entitled to rely on the framework agreement and to call-off contracts under the framework agreement directly. In addition, subject to Peabody’s prior written consent but without any obligation for them to participate, the members of the G15 Housing Group from time to time (currently consisting of: A2Dominion Group, Affinity Sutton, Amicus Horizon, Catalyst Housing, Circle, East Thames Group, Family Mosaic, Genesis Housing Association, The Hyde Group, L&Q, Metropolitan, Network Housing Group, Notting Hill Housing and Southern Housing Group), any registered provider (as listed on the Statutory Register of Providers of Social Housing maintained by the Homes and Communities Agency and available on their website), and any local authority operating within the geographical remit of the framework agreement shall also be entitled to rely on and call-off contracts under the framework agreement.

Royal Courts of Justice
Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 2079476000

Body responsible for mediation procedures

Royal Courts of Justice
Strand
WC2A 2LL London
UNITED KINGDOM
Telephone: +44 2079476000

7.10.2014