Consumer PR Services Tender – Scotland

Consumer PR Services Tender – Scotland

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.

United Kingdom-Ingliston: Public relations services

2020/S 232-573935

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Quality Meat Scotland
Postal address: The Rural Centre, West Mains
Town: Ingliston
NUTS code: UKM75 Edinburgh, City of
Postal code: EH28 8NZ
Country: United Kingdom
Contact person: Kirsty Fox
Telephone: +44 1315107926
Internet address(es):
Main address:
Address of the buyer profile:

I.2)Information about joint procurement

The contract is awarded by a central purchasing body


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

I.4)Type of the contracting authority

Other type: NDPB

I.5)Main activity

Other activity: Responsible for helping the Scottish red meat sector improve its efficiency and profitability

Section II: Object

II.1)Scope of the procurement


Quality Meat Scotland — Provision of Consumer PR Services



II.1.2)Main CPV code

79416000 Public relations services

II.1.3)Type of contract


II.1.4)Short description:

QMS Seeks to appoint a PR agency to deliver consumer campaigns and press office duties.


II.1.5)Estimated total value

Value excluding VAT: 540 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)

79416000 Public relations services

II.2.3)Place of performance

NUTS code: UKM75 Edinburgh, City of

II.2.4)Description of the procurement:


QMS seeks to appoint a consumer PR agency to deliver the seasonal campaign PR activation for ‘Make It’ to include but not limited to:

— influencers (micro and macro),

— recipe placement,

— opinion pieces,

— partnerships e.g. with restaurants, itison, food brands, etc.,

— sponsorship,

— stunts/events,

— broadcast.

In addition, QMS requires its consumer PR agency to establish an ongoing press office for QMS acting as a front line between the media and the in-house PR team with a remit covering:

— ongoing relations with media outlets, journalists and personalities that resonate with our target audiences;

— seeking opportunities that support our brands;

— horizon scanning for reputational risks within the consumer landscape;

— crisis management working in conjunction with our Industry and Corporate PR to ensure our reputation is protected within the consumer landscape.

Communicating the positive work of our in-house teams to consumers covering:

— health and education,

— industry development,

— brands integrity.

To help QMS achieve the above, we require an agency who can prepare and present high quality, clear, concise and cost-effective activation of communications strategies and work in partnership with QMS’ Marketing and Communication team to ensure the best possible outcome for our three industry brands: Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork whilst keeping our brand essence of Meat with Integrity at the heart of our communications.


II.2.5)Award criteria

Criteria below
Quality criterion – Name: Response to campaign brief ‘Make It Summer 2021’ / Weighting: 45
Quality criterion – Name: Agency approach and account management / Weighting: 35
Quality criterion – Name: Agency capacity and agility / Weighting: 20
Price – Weighting: 20

II.2.6)Estimated value

Value excluding VAT: 540 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12
This contract is subject to renewal: yes
Description of renewals:

Yearly for a maximum of 3 consecutive years.


II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

Section IV: Procedure


IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 24/12/2020
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 14/01/2021

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

16 weeks prior to current contract ending.


VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:


Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Note: to register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland website at

The buyer has indicated that it will accept electronic responses to this notice via the postbox facility. A user guide is available at

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

(SC Ref:636994)

Download the ESPD document here:


VI.4)Procedures for review

VI.4.1)Review body

Official name: Edinburgh Sheriff Court
Postal address: Sheriff Court House
Town: Edinburgh
Postal code: EH1 1LB
Country: United Kingdom

VI.5)Date of dispatch of this notice: