Consumer Public Relations Tender for The Open University
To carry out a range of PR and event activities to support the OU’s UK consumer marketing campaign and help deliver student enquiry targets.
United Kingdom-Milton Keynes: Public relations services
2017/S 143-294602
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Walton Hall
Milton Keynes
MK7 6BP
United Kingdom
Contact person: Procurement Manager
E-mail: finance-tenders@open.ac.uk
NUTS code: UKJ12Internet address(es):Main address: http://www.open.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/openuniversity/
I.2)Joint procurement
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Consumer Public Relations Services/PUR/OJEU/2017.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
The Open University is seeking to appoint a consumer Public Relations agency to carry out a range of PR and event activities to support the OU’s UK consumer marketing campaign and help deliver student enquiry targets.
The agency will be expected to promote the OU to the UK media, including national and regional newspapers, consumer magazines, radio and TV stations, and online sites. They will initiate and implement a series of creative PR campaigns, events and activations and search out day-to-day media opportunities to pitch comment on consumer related subjects by OU experts and student and academic case studies and other content to the media. The wining agency will be required to carry out trade marketing activity to promote the OU’s consumer marketing campaigns to the marketing trade press.
Future requirement may include delivery of the service to the B2B and international markets.
II.1.6)Information about lots
II.2.3)Place of performance
Milton Keynes.
II.2.4)Description of the procurement:
The Open University is seeking to appoint a consumer Public Relations agency to carry out a range of PR and event activities to support the OU’s UK consumer marketing campaign and help deliver student enquiry targets.
The agency will be expected to promote the OU to the UK media, including national and regional newspapers, consumer magazines, radio and TV stations, and online sites. They will initiate and implement a series of creative PR campaigns, events and activations and search out day-to-day media opportunities to pitch comment on consumer related subjects by OU experts and student and academic case studies and other content to the media. The wining agency will be required to carry out trade marketing activity to promote the OU’s consumer marketing campaigns to the marketing trade press.
Future requirement may include delivery of the service to the B2B and international markets.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
12 months extension, subject to performance review.
II.2.9)Information about the limits on the number of candidates to be invited
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
Walton Hall
Milton Keynes
MK7 6AA
United Kingdom
VI.4.2)Body responsible for mediation procedures
Walton Hall
Milton Keynes
MK7 6AA
United Kingdom
VI.5)Date of dispatch of this notice:
Related Posts
Strategic Communications Advice – Request for Quote
Appointment of Broadcast PR Agency
VisitBritain Airline Provider Partnership
PR and Marketing Campaign with Dedicated Website