Contract Requirement for Marketing and Brand Strategy Agency, and Media Buying Agency

Contract Requirement for Marketing and Brand Strategy Agency, and Media Buying Agency

The marketing and brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team.

Marketing and Brand Strategy Agency and Media Buying Agency

Contract summary

 

Industry

  • Advertising and marketing services – 79340000
  • Marketing services – 79342000

Location of contract

SO14 0YN

Value of contract

£0

Procurement reference

20/ER/01

Published date

15 March 2021

Closing date

14 April 2021

Closing time

12pm

Contract start date

1 August 2021

Contract end date

31 July 2023

Contract type

Service contract

Procedure type

Restricted procedure (OJEU)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

 

The University has a contract opportunity for the provision of a full mix Marketing & Brand Strategy Agency (Lot 1) and a Media Buying Agency (Lot 2).

The marketing & brand strategy agency (Lot 1) will work closely with and act as an extension of the in-house team. They will gain a deep understanding of the University’s challenges, strengths and portfolio and work alongside the in-house team to devise and plan a strategy that supports the University’s overall strategic growth objectives. The focus of activity will be on the recruitment of students of all types, with a further remit around brand and content strategy.

The University is also looking to appoint a media buyer (Lot 2) to work alongside the marketing & brand strategy agency and in-house teams in the management of advertising activities on and offline – including some production, general media buying, planning and day-to-day management and optimisation of campaigns. The agency will plan, implement and manage B2C as well as some B2B campaigns based on client briefs and provide relevant and useful management information within agreed timelines. The agency will work closely with the in-house team to identify the best way to set-up and integrate campaigns for end-to-end tracking and provide advice on long term development of our advertising requirements.

Bidders are invited to submit an SQ for the bid(s) as set out in the documentation.

 

More information

 

Links
Additional text
To access the procurement documentation please register on our e-Tendering portal https://in-tendhost.co.uk/solent. The relevant documentation is available for download from this site.

Registration on the University`s InTend portal is free.

Is a Recurrent Procurement Type? : Yes

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Mandy Stephens

Address

Southampton

Hants
SO14 0YN
United Kingdom

Telephone

02382 013402

Email

mandy.stephens@solent.ac.uk