A contract for sales and marketing services for residential units

A contract for sales and marketing services for residential units

Pre-sales, sales and marketing services for residential development schemes across the London Borough of Camden.

United Kingdom-London: Building sale services

2014/S 203-359793

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

London Borough of Camden
Judd Street
For the attention of: Richard Le Donne
WC1H 9JE London
Telephone: +44 207974444
E-mail: richard.ledonne@camden.gov.uk

Internet address(es):

Address of the buyer profile: https://uk.eu-supply.com/ctm/Supplier/CompanyInformation/Index/28

Electronic access to information: https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=9713&B=LBCAMDEN

Electronic submission of tenders and requests to participate: https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=9713&B=LBCAMDEN

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

A contract for sales and marketing services for residential units.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 14: Building-cleaning services and property management services
Main site or location of works, place of delivery or of performance: London.

NUTS code UKI11

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Pre-sales, sales and marketing services for residential development schemes across the London Borough of Camden.

II.1.6)Common procurement vocabulary (CPV)

70121100, 70123100, 70123200, 70311000, 70120000, 70300000, 70310000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Camden Council is seeking to procure sales and marketing services to assist in the delivery of residential developments across the London Borough of Camden.
The indicative services required under this contract will be:
a) Sales agency services;
b) Marketing strategy and branding;
c) Valuation services, commercial and planning input into the residential and retail elements for developments;
d) Advice on design and specification;
e) Supporting the Council in the sales of shared ownership homes;
f) Advice on facilities management, service charge setting, and lease terms.
Camden‘s new build residential programme is part of a wider Council plan called the Community Investment Programme (CIP). The CIP is a 15 year plan to invest money in schools, homes and community facilities. The Council may sell or redevelop properties that are out of date, expensive to maintain, or underused and difficult to access. This will help us generate funds that are not otherwise available to reinvest into improving other services and facilities.
The Council has a programme of direct development on its freehold land portfolio. A number of planning consents have been achieved, and the Council will be entering into construction contracts to build out the developments. All of the developments are mixed-tenure with a large number of market sales and shared ownership units that will deliver capital receipts for reinvestment.
Residential developments where sales and marketing services are required and are covered by this contract notice together with indicative market value:
Abbey Road GBP 88 000 000;
Agar Grove GBP 200 000 000;
Bacton Low Rise GBP 95 000 000;
Bourne Estate GBP 35 000 000;
Gospel Oak Infill GBP 39 500 000;
Greenwood Project GBP 20 500 000;
Holly Lodge Phase 2 GBP 11 500 000;
Surma Centre GBP 8 900 000;
Tybalds Estate GBP 30 000 000.
The Council’s policy is to offer London Borough of Camden residents first option on the available residential units, thereafter the market can be opened nationally. Currently the Council’s policy is not to offer units for sale to the international market; however, this may be subject to change.
This contract will also cover future projects not listed above, to be called off as and when necessary by Camden Council.
Estimated value excluding VAT: 9 000 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 1

II.3)Duration of the contract or time limit for completion

Duration in months: 060 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure


IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged number of operators: 5
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

Sales and Marketing Services

IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

13.11.2014 – 13:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

To express an interest and receive more information about this contract you must register on our etendering system: https://uk.eu-supply.com/lbcamden.asp

If you have not previously registered with us simply click on the New Supplier Link shown on this page and complete/submit the form. You will then receive an email quoting your unique system username and password which will enable you to access all the relevant documentation via the contract opportunities link on this page and also all future advertised contract exercises via this system. Further to item iv 1.2, the number of suppliers invited to tender will depend on the quality of responses received, but will be sufficient to ensure genuine competition. The Contracting Authority is not bound to accept the lowest or any tender and confirm that the issue of the Invitation to Tender or other tender documentation does not constitute any form of instruction. As such, the Contracting Authority accepts no responsibility for any costs in relation to the preparation or submission of tenders (or for the avoidance of doubt, PQQ‘s). Please note that all prices must be quoted in GBP. The Contracting Authority undertakes to use its best endeavours to hold confidential any information provided in the proposal submitted, subject to the contracting authority‘s obligations under law, including the Freedom of Information Act 2000. However, this does not give any cast iron guarantees of confidentiality as circumstances (for example an FOIA request or a court order) may arise which require disclosure and are outside the control of the Contracting Authority. The deadline for receipt of expressions of interest shall be deemed to be met upon the receipt of a completed pre-qualification form via the Council‘s etendering system only. The Contracting Authority is committed to delivering social, economic and environmental benefits to its residents and local businesses. Bidders need to be aware that, should they be shortlisted, they will be asked to propose solutions to deliver the social, economic and environmental benefits specified in the Invitation to Tender and to pay the National or London living Wage to employees including their sub-contractors working on LB Camden contracts in accordance with the criteria set by the Living Wage Foundation. Tenderers should be aware that the Contracting Authority reserves the right to hold interviews during the tender process. These might be scored as part of the tender,in which case the relevant criteria will be specified in the Invitation to Tender documents. In keeping with the Contracting Authority‘s commitment to sustainability, please do not include any publicity material with your submission.
Please note, LB Camden is committed to improving road safety and reducing the risk that large vehicles (over 3.5 tonnes) pose to vulnerable road users. Should you be successful and operate large vehicles, you will be asked to meet specific Work Related Road Risk requirements by the contract start date or within a specified timeframe.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

Cabinet Office
70 Whitehall
SW1A 2AS London

Body responsible for mediation procedures

Centre for Effective Dispute Resolution (CEDR)
70 Fleet Street
EC4Y 1EU London
E-mail: info@cedr.com
Telephone: +44 2075366000
Internet address: http://www.cedr.com

VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice: